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Share your best non intrusive marketing techniques!!!
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faxinadu
Faxi Nadu / Elmooht
Started Topics :
282
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3394
Posted : Apr 14, 2014 22:20
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eheheh no dude, elmooht was drones ambient and is dead since like 2005, pretty much on this forum is the only place it is written 
talking strictly about the change in main project's sound.
but enough about us - i am talking just in general 
donno, the topic was about marketing techniques - but the bottom line is -
depends what you wanna be, who you wanna be, what you wanna do and how you wanna do it.
 
The Way Back
https://faxinadu.bandcamp.com/album/the-way-back |
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splikz
Started Topics :
1
Posts :
287
Posted : Apr 15, 2014 05:32
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another marketing technique:
in the low budget events, promoters don't invest in the after party promotion. that's bad for their business, but also for the artists who play in their events. there are no records of that gig. no good professional photos, no videos.
the scene is bubbling in places like brazil and south america.
and in some places in europe.
that's specially good for local artists to have the luck to play along with the most popular acts. it helps a lot.
in other countries the psy scene slowed down. and it's mainly smaller events now. with only one or two festivals per year.
unless producers have a solid name, many promoters will forget them...
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andro.bot
Started Topics :
0
Posts :
44
Posted : Apr 16, 2014 16:45
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Hi! Nice read here... I just wanted to throw in an idea that I'm starting to put in practice.
A nice thing to do is have DJ friends, DJs that actually play and know other DJs... they are always looking for fresh loseless tracks... give them the music in exchange for promotion, some good djs have huge fanbases and if they share your work it can have huge impact.
So search for a couple of prospects and talk to them... it can lead to good things... not directly to money but this is marketing, closing gigs should be another part of your mkt campaign.
As I'm also a designer so I'd have to recommend a professional approach towards graphic identity... the psyworld has little quality in this regard, having a proper image / logo and subsequent art should be part of your project
my 2 cents! |
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bukboy
Hyperboreans
Started Topics :
40
Posts :
803
Posted : Apr 22, 2014 13:06
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Just for the record, the topic confuses "marketing" with promotion and advertising.
marketing begins by looking for a target segment, and identifying whether products can be economically created and delivered for a profit.
As an artist it would mean looking at revenues for different genres and distribution channels, and focusing on targeting the most lucrative segment or niche by beating the competition or focusing where there is none. (i.e. selling your soul by making music that the common folks without music degrees like... )
However, if you are already married to a genre like psy, then marketing is not really involved. (And you've decided to blindly spend your time on something which doesn't pay) All that is done is overcoming the barriers to entry created by the existing competition (who are just as eager to protect their scraps). i.e. promoting and advertising louder than the competition, or if your genre is new (or just "special") - notifying and seducing prospective fans to ditch their usual fix for yours and cough up money while doing it.
SO maybe the title should be, promotion and advertising techniques |
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frisbeehead
IsraTrance Junior Member
Started Topics :
10
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1352
Posted : Apr 22, 2014 14:01
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or rather. if you take a look at the artists - if you can even call them that - making a huge pile of money, chances are you're in for a bizarre experience while listening.
anyone that tunes in to the likes of MTV gets a sense of what I'm saying. when it's solely about the money and big business, there's hardly any legitimate artistic value involved. that's gone past what even the most pessimistic among us would ever predict - and that's the current situation right now.
while big business is promoting cheap sexuality, materialism and tons of Ego; psytrance has been a way of providing a collective experience to those among us who feel there's something more to it then chasing after success when it's just another way of being mad for those who give it a thought or two.
psychedelic culture is as far from media built cases of success and big money industries and ideals as you can possibly imagine. marketing and self promotion doesn't make the world a better place, doesn't necessarily mean those involved are pushing the envelope in their creations, just means they're eager for attention at any cost. and this is what the world has turned out to be: just spoiled kids desperate for attention while everything is burning around them. this is where we stand. and we made quite a stand!
art is not about popularity nor is it about financial success. art is about us. best strategy? make sure you do the best you can |
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bukboy
Hyperboreans
Started Topics :
40
Posts :
803
Posted : Apr 22, 2014 14:34
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frisbeehead - I think the "selling your soul" bit also has another side. The purpose of marketing is to provide a correctly priced product to a customer who gains some benefit from it and therefore pays for it, and all while doing it sustainably (profitably).
Calling people who buy the advertised cheese as having cheap taste is just artistic pretension. Whats important to see is that the marketers aren't targeting the finicky, hard to please types that are without money. (If they had money then they could pay for finicky and would make much better financial sense to invest in.)
The reality is that joe public likes easy-listening cheese which gets girls dancing and people having a pleasant time. No point in dissing them. They are the reality that the markers are self-interestedly forcing you to confront.
Think of the marketers as saints showing a mirror up to the world.
Interestingly enough, the psy trance genre has really devolved down to the lowest common denominator, i.e. boom boom boom, squigle at the cheapest price (because no one wants to pay for it, coz drugs are expensive). That's the mirror up to the face of the psy society.
It's not a tragedy... It's just the means justifying the ends.
The same pattern exists in every industry though. eager to please entrepreneurs over deliver on quality at a low price to "build" their "brand". That's the only time its worth buying their product. The moment they get established and hire marketers, the marketers immediately identify the redundant quality and remove it to maximize returns. But they target those people that aren't interested in seeking out the products for themselves and instead are willing to pay for a good enough product.
Think of all the people complaining about bad music as inside that bunch. Too lazy to find good music which is always too difficult to find, but not realizing that the moment it becomes popular it becomes less value for money.
Its a predictable pattern. |
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frisbeehead
IsraTrance Junior Member
Started Topics :
10
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1352
Posted : Apr 22, 2014 15:11
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^interesting read...
you know, this is the kind of situation that I think is far more complex then that. there's a short tale by Jorge Luis Borges where some cartographers were assigned the task of producing a real size map of a territory. Then, to cut it short, both the map and the territory degraded as if they were the same thing.
So I don't think the market works simply as a mirror to meet people's expectations, but actually has an active role in building and managing them. So the context isn't just a reflexion, it's also something that individuals absorb while adapting to this world, its rules and how to perform.
Don't think this is the case where it's just subjectivity, or taste for that matter. There's a lot of content that's weird to say the least and we're indeed being sold some kind of vision that some of us - myself included - can't afford to identify with. Not just us, but the kids to. Take a look at the video clips and lyrics by some of the most famous artists, or even the award events and how the thing is orchestrated, the content involved and ask yourself:
- don't you get the feeling that there's something very wrong with all of this?
I think there is. Investors don't simply follow the money, or put the money where the profit is. They actively support those that agree to pass their vision and ideals - that's the way it's been working for more then a decade now. It's actually so pervasive as to actually subvert the principles of democracy all together, let alone journalism (or the media in general) and the arts.
There's no artistic pretension involved in me saying this, trust me. I just don't see how the market and that kind of people can presumably do a good job knowing what's got artistic value and what doesn't. Or who's going to be the next candidate for next election. Or even who's going to vote to pass or block a new law. Could go on for ever. |
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bukboy
Hyperboreans
Started Topics :
40
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803
Posted : Apr 22, 2014 16:05
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frisbeehead -
w.r.t. - marketers steering people's tastes - consider that customers are ruthlessly heartless. If they don't' like it they wont pay, and the marketers lose their job.
w.r.t. - something very wrong ... that's just evolution and adaptation to the most efficient configuration in the environment. No point in judging.... Rather predict and bet, or lose out with the rest of the non riskers.
w.r.t. - subverting democracy - democracy is about protecting the majority from the evil minority, but what if the majority needs to be pulled kicking and screaming into the future which they don't like because they stupidly judge instead of adapt? those money making dudes are actually patrons. neoliberalism is the only way which isnt a farce.
w.r.t. marketers doing a good job of predicting good taste and good law and good politicians - the illusion is that these are all the same people, when they are actually very diverse. Different ones bet on different outcomes. You only get to see the winners, coz the losers get fired and lose their homes...
Now what was the topic again? I forget
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frisbeehead
IsraTrance Junior Member
Started Topics :
10
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1352
Posted : Apr 22, 2014 21:32
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problem is: we can deal with a majority deciding against the will of a few, if this speaks for the entire population; but nowadays nobody in the people is represented, just obscure financial interests, the big corporations and their own agendas. this is what's happening today, it's a take over.
so this is the kind of subversion that I meant. we've come to a point where any hope of real choice is just an illusion where we now for a fact that there's a lot of money behind every candidate and the people with the money have their own demands and agendas - and they're much stronger then ours. problem is, many times thei're opposite to ours as well.
Democracy also meant the struggle to garantee some minimum conditions to all, among them where education and health systems that are now being deplited, sold for private investors under the debt scheme. this is not what our ancestors have envisioned. stuff that belonged to everyone being ripped appart to pieces or sold for next to no money under the false pretense it's better for anyone. some among us disagree, I'm among them.
I don't think the market helps regulate other activities of life, I think it's done an impressive job desintegrating everything, trashing whatever good the society has ever produced and keeps on getting ugglier every day that goes by.
Neo Liberalism is pure insanity |
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TimeTraveller
IsraTrance Full Member
Started Topics :
80
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3207
Posted : Apr 22, 2014 23:42
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bukboy
Hyperboreans
Started Topics :
40
Posts :
803
Posted : Apr 23, 2014 09:35
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frisbeehead - politicians were always powerful people who got elected through power. There's no difference there with respect to agendas or illusions of control.
The only difference these days is increased education and communication helping people realize how their leaders are selling them out.
in any case:
A good neoliberalism resource is von mises - human action. Read it so that you can understand what it is you're trashing. |
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Nectarios
Martian Arts
Started Topics :
187
Posts :
5292
Posted : Apr 23, 2014 14:37
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Make music, hopefully good music, send to labels, hopefully a good label will be interested, release music.
Then those releases will hopefully get you gigs, get you cash, get more gear, or even make enough cash to go on a part time job that will allow for more time to make more music and play more gigs and get more inspiration from gigs to make more music... ad infinitum.
http://soundcloud.com/martianarts |
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frisbeehead
IsraTrance Junior Member
Started Topics :
10
Posts :
1352
Posted : Apr 23, 2014 16:55
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Quote:
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On 2014-04-23 09:35, bukboy wrote:
frisbeehead - politicians were always powerful people who got elected through power. There's no difference there with respect to agendas or illusions of control.
The only difference these days is increased education and communication helping people realize how their leaders are selling them out.
in any case:
A good neoliberalism resource is von mises - human action. Read it so that you can understand what it is you're trashing.
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I think that the people have the right to be well represented by their governments, instead of merely watching them represent other interests against them. You see, we're not debating ideology here, we're actually talking about what's going on with the lives of millions - including myself. The only good thing that was born out of the European Union wasn't the coin: but universal access to health care and education. That's a start in the way to democracy.
Today all this things that our ancestors have fought for and was thought to be the common standard in modern societies is being trashed - and the price will be paid for generations to come. We're not even talking about the ecologic impact of neoliberalism here, we're just talking pure economics and politics.
How can a system that excludes more people then it includes be a good thing? How can the markets be the solution? It's actually quite profitable to engage in producing everything in China. That's because there's no limits there: you can hire children, you have no expenses with the people you've hired, there's no limits to the amount of waste and pollution. It's much cheaper and profitable to move production to the other side of the world, but this has had consequences - the extent of which many have failed to grasp. What happens today is that the major corporations that everyone knows have their production centers in there, this means that people in Europe and the Americas will be unemployed. This also means that the aspirations that were build for common Joe are all falling to pieces to. Because there's simply nowhere to apply the know how you get from your studies. Plus, there's pressure by the same corporations to make things easy for them: so they can fire you easily, they don't have as many expenses with you as they used to, so forth and so on.
We're living in the digital age. Just ask yourself: how many business do you know off that are making processors or mother boards in Europe or America? That speaks for sustainability, doesn't it?
Problem is share holders and investors only get to see the numbers. They know it's more profitable to cut expenses, 'cause they're making more money while spending less; that's all they seem to care about.
Further more: what's going on in Europe is nothing more then leveling down everyone so as to produce low wage workers that the corporations can hire and fire at ease, while everything that belonged to the countries is being sold to private investors. When we all know how the debt was created in the first place and that this is just a scheme, right?
Sorry for saying this, but not all of us share the same kind of faith you have on the markets and the supposedly good faith of those involved. Some of us, like myself, have seen enough and long enough to think otherwise.
What I think should happen is that the people should get together and make sure there's limits and that our voice is also taken into account and step away from our dependency of so many corporations that are just charging taxes for services that were previously and fairly owned by them - and paid for in its entirety as well.
To make it more easy to understand: I stand for Greece, Portugal, Island, and all the countries that were invaded and dismantled by this conquerers of the modern age. I like the people more then the share holders, the investors, the traders and sure enough the investment bankers like Goldman Sachs, City Group and the likes; I think there's a big problem and that we need to face it.
NeoLiberalism is not the end of history nor the solution to anything. If it was, the world would be a far better place by now, we'd have found solutions to many of the problems we deal with and this is simply not the case at all. The Banks and the markets should have limits and set rules. Politicians should be judged for how closely they follow what they say they'd do - 'cause that's what got them their votes. The people should have a voice and make sure they use it. |
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bukboy
Hyperboreans
Started Topics :
40
Posts :
803
Posted : Apr 23, 2014 22:59
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technology, mechanisation, transport, communication and most importantly interdependence of international trade... all making middle income jobs redundant.
All those people that want to stick together were simply outpaced by the factors above.
They have to adapt, because the past is never coming back. |
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Upavas
Upavas
Started Topics :
150
Posts :
3315
Posted : Apr 23, 2014 23:07
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I have actually two dj's who I currently give my sound to, one of them gets the freshest tunes, and he has helped me a lot already! Amazing what the right dj can do for you... other than that I release music wherever they are interested, and there will be quite a bit coming this year, I make no distinction between labels, I simply sort out the asshole egomaniacs and send my sound to everyone else... just throw it out, all over the place, so my name becomes more and more a psy-household name... until the big parties cannot ignore me any longer... the step from North America to the big parties in Europe and Asia is a big one... but I am not giving up... far from it! Oh and I don't shy away from Ektoplazm either...
Upavas - Here And Now (Sangoma Rec.) new EP out Oct.29th, get it here:
http://timecode.bandcamp.com
http://upavas.com
http://soundcloud.com/upavas-1/ |
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