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GLADE.best uk party or biggest uk rip off?
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Dazzler
Started Topics :
3
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52
Posted : Apr 6, 2006 12:11
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Just cos you think you're clever enough to ignore them, means nothing to their effectiveness. I reckon 90% of the population probably considers themselves immune to advertising but that doesn't stop advertisers from spending billions pushing their products and services. Advertising works, whether or not we're wise to what it's doing. Advertisers aren't as stupid as you paint them to be.
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LOL, I don't consider clever at all, mate. However, I actually work in advertising (which probably makes me fairly stupid) and can testify that most of what you say is true. A lot of advertising is indeed extremely effective. However, out of the billions you mention that are spent each year, many millions are wasted on badly targeted advertising. Attempting to sell mobile phones to a crowd of drug-fucked crusties is in my opinion extremely bad targeting. As long as - to refer to GI Jones's point - we don't end up with Vodafone banners behind the DJ booth, and girls in bikinis on the dancefloor handing out free text vouchers (actually, that wouldn't be a bad thing) then I think some low-level, unobtrusive corporate involvement in a festival is not the evil people on here make it out to be.
In this scene particularly, a little money can go a long, long way. |
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brij
Started Topics :
9
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204
Posted : Apr 6, 2006 12:42
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On 2006-04-04 19:11, MonasticSquid wrote:
'in scene' advertising..... no problemo.... (the fact that it is 'targeted marketing',by people /organisatioins directly connected to the scene makes it more palatable) ~
Rizla
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Surely the Rizla is a product that must be considered 'in-scene', and this is made by a very big company. What are the objections to this.
Once again I'll say that advertsing needs to be tasteful and e.g fit in with the decor. I don't want to see any adverts on the dancefloor, but surely nobody could object to a rizla ad in the program?
I personally would be very impressed if, say, Orange paid for a £10k budget for Tribe of Frog to decorate the origin stage. But as dazzler says, it would only be effective if this information was conveyed in a low-key way (i.e in the program not in the middle of the drapes). www.BarakaRecords.com/brij.htm
www.myspace.com/djbrij |
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Nano
Nano Records
Started Topics :
84
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76
Posted : Apr 10, 2006 22:09
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On 2006-03-16 18:03, etnarama wrote:
at the moment I'm doing a BA in event management and believe me they can get it cheaper...
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Yo mr etnarama... PLEASE get in contact with us... We could do with the knowledge you're being taught. Seriously mate. We've got a team of people who've worked glastonbury, big chill and many other british festivals for years and with all that experience, knowledge and contacts we can't seem to find ways of doing this festival any cheaper...
I can understand if people think the Glade is expensive and that you may think we're doing it for money only... but we know the truth of what's going on. We put on the sort of festival that we want to see in the UK. It's not an exclusively psy trance festival.. it's a festival of electronic music and as such we try and put on what we think is the best of this sort of music in the best environments we and our partners can create.. safely and within the regulations that the UK powers 'that be' set down.
Thankfully it's working. We've managed to almost sellout this years event without announcing the lineup and with no advertising or press outside of using our website and mailing list..
With regard to sponsorship... We don't have it and never plan to have it. We believe the whole point of a music festival is to get away from corporate sales pitching. It's a place to forget about all this shit. If there's any vodafone/coca cola/marlboro or whatever stuff in your face whilst you're going off somewhere we think that anchors you back in our commercial reality... We could be wrong but we think people would rather this than a cheaper more 'corporate' festival. We've been offered some silly money for selling out and we say NON!!!
Oh, and by the way.. I'm struggling to pay my overheads this month..
Ans
x
"the little ones make the loudest noise" |
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Votan
Started Topics :
8
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14
Posted : Apr 11, 2006 21:30
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With regard to sponsorship... We don't have it and never plan to have it. We believe the whole point of a music festival is to get away from corporate sales pitching. It's a place to forget about all this shit. If there's any vodafone/coca cola/marlboro or whatever stuff in your face whilst you're going off somewhere we think that anchors you back in our commercial reality... We could be wrong but we think people would rather this than a cheaper more 'corporate' festival. We've been offered some silly money for selling out and we say NON!!!
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Here here!
Can't be faulted for not having sponsorship, one of the most integral parts of the decor is to not have it. Especially once the old acid glasses are on, its like painting a beautiful picture and crapping on it.
And yeh Glastonbury is only £50 quid dearer or whatever and have an extra 150,000 odd more folk, but who wants the extra folk and smaller festivals with as much (in the Glades case more) quality are that wee bity dearer, cause they dont have an extra 150,000 odd punters paying.
And all this coming from a tight fisted Scotsman....  |
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Colin OOOD
OOOD/Voice of Cod
Started Topics :
95
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5380
Posted : Apr 11, 2006 21:44
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On 2006-04-11 21:30, Votan wrote:
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With regard to sponsorship... We don't have it and never plan to have it. We believe the whole point of a music festival is to get away from corporate sales pitching. It's a place to forget about all this shit. If there's any vodafone/coca cola/marlboro or whatever stuff in your face whilst you're going off somewhere we think that anchors you back in our commercial reality... We could be wrong but we think people would rather this than a cheaper more 'corporate' festival. We've been offered some silly money for selling out and we say NON!!!
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Here here!
Can't be faulted for not having sponsorship, one of the most integral parts of the decor is to not have it. Especially once the old acid glasses are on, its like painting a beautiful picture and crapping on it.
And yeh Glastonbury is only £50 quid dearer or whatever and have an extra 150,000 odd more folk, but who wants the extra folk and smaller festivals with as much (in the Glades case more) quality are that wee bity dearer, cause they dont have an extra 150,000 odd punters paying.
And all this coming from a tight fisted Scotsman....
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...albiet a tight-fisted Scotsman who knows how to throw a kicking festival himself...
Mastering - http://mastering.OOOD.net :: www.is.gd/mastering
OOOD 5th album 'You Think You Are' - www.is.gd/tobuyoood :: www.OOOD.net
www.facebook.com/OOOD.music :: www.soundcloud.com/oood
Contact for bookings/mastering - colin@oood.net |
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seanrudz
IsraTrance Junior Member
Started Topics :
17
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56
Posted : Apr 11, 2006 23:08
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Best weekend of the year last year! and i went to alot of partys and festivals all last year, nothing yet to top this...... (glastonbury maybe but diff vibe alltogether)
ravesafekids
Sean |
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etnarama
IsraTrance Full Member
Started Topics :
96
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510
Posted : Apr 12, 2006 12:57
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lurk
IsraTrance Junior Member
Started Topics :
32
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226
Posted : Apr 12, 2006 15:08
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On 2006-04-12 12:57, etnarama wrote:
I dont wanna start an argument, but i really dont like when people do assumptions based on what they read in an internet forum
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so what exactly is it that you are doing then?
the fact is that everyone is making assumptions about this, apart from the organisers themselves, cos they are the only ones who know exactly what the deal is. for the rest of us it's opinions based on hearsay, speculation and... assumption
I said no to drugs... but they didn't listen |
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brij
Started Topics :
9
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204
Posted : Apr 12, 2006 15:27
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On 2006-04-10 22:09, Nano wrote:
We could be wrong but we think people would rather this than a cheaper more 'corporate' festival. We've been offered some silly money for selling out and we say NON!!!
Oh, and by the way.. I'm struggling to pay my overheads this month..
Ans
x
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Congrats on creating a festival that is successful enough to attract offers of corporate sponsorship and even bigger congrats for turning it down.
Just out of curiosity, does the cost of the acts consititute a majority or minority of the budget? I suspect there must be a lot of other costs involved in a festival this size.
www.BarakaRecords.com/brij.htm
www.myspace.com/djbrij |
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Nano
Nano Records
Started Topics :
84
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76
Posted : Apr 12, 2006 19:46
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On 2006-04-12 12:57, etnarama wrote:
MR Ans You really don't know me or from where i came from...
Your desperate sales pitch of the hippie that is doing an event without a corporate sponsorship makes me ..... .......
SHANTY SHANTY. embrace the 21st century.
I dont wanna start an argument, but i really dont like when people do assumptions based on what they read in an internet forum
Hope you have luck and can still break even, im sure you will ........
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Hey steady on... I've made no assumptions other that that you were speaking the truth; that you knew something we didn't. Again, before you go and get shirty and start insulting me... get in touch, share what you know with us.
Brij... The artist budget is less than 20% of the entire budget. There's a mind boggling amount of infrastructure that goes into it.
And thanks for the good words!
"the little ones make the loudest noise" |
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John
IsraTrance Full Member
Started Topics :
76
Posts :
768
Posted : Apr 12, 2006 20:07
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As long as - to refer to GI Jones's point - we don't end up with Vodafone banners behind the DJ booth, and girls in bikinis on the dancefloor handing out free text vouchers
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Was anyone at Samothraki a few years ago when they had the Camel, er.. "girls". This led to the slightly surreal sight of seeing a group of unemployed models wondering around trying to persuade the great unwashed (albeit the beautiful quite well kempt great unwashed)to shift to their employers brand of tobacco while psy trance pumped out...
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lurk
IsraTrance Junior Member
Started Topics :
32
Posts :
226
Posted : Apr 12, 2006 20:12
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that was great, i didn't mind that at all... free fags from hot totty, and my preferred brand too
I said no to drugs... but they didn't listen |
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Nano
Nano Records
Started Topics :
84
Posts :
76
Posted : Apr 12, 2006 20:19
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the great unwashed! I heard some some codger in the pub talking about GBU the other day... I asked what the he was on about.. the Great British Unwashed...
Don't think he was at Samothraki though
"the little ones make the loudest noise" |
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Dazzler
Started Topics :
3
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52
Posted : Apr 13, 2006 19:49
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Website banter (and arsiness from certain individuals) aside, good luck for the festival, Nano. I can't wait - sure it will be money well spent (even if I am deprived of Burger King for the weekend, and busty bikini blondes handing out free text vouchers) |
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zatitude
IsraTrance Junior Member
Started Topics :
10
Posts :
229
Posted : Apr 13, 2006 21:24
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On 2006-04-06 12:11, Dazzler wrote:
I think some low-level, unobtrusive corporate involvement in a festival is not the evil people on here make it out to be.
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Thats sound innocent enough but there is no such thing as free lunch. The next thing you know if you get into such a deal, the suits will be telling this, or that; after all the brand is god, no matter how low key.
The Glade is about the love of music and dance drawing from the best and years of UK festival culture, the diversity is one of the attractions for me.
Do you think we will be lucky with the weather this year? I know you guys are used to mud but eish we prefer dust |
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