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is that so easy to release a disk and what for?
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yossi
IsraTrance Full Member
Started Topics :
72
Posts :
1641
Posted : Mar 17, 2003 19:48
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eli dear... all your words are reality.
but unfortunatly we all know the reality, and even more unfortunatly we cant do much to change it.
but the least we can do is to make our little scene a bit more fun... yes, FUN.
we all know that ppl will dl music, and we cant even see the end of it, it maybe just growing any day.
but there are still the "hard seed" ppl who still see this music as fun and as a way of life and understand the huge damege of free downloading.
so we (artists, labels, party organizers, distributers and every 1 involved) gotta do our best to make these ppl as much joy as we can.
  if you want to be rich, u`ve got to be a bitch! |
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Tranceform
Tranceform
Started Topics :
8
Posts :
78
Posted : Mar 17, 2003 22:05
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Hi all!
I'll post my reply/comments on Yaniv's article here too, since I believe that there are some people who only hang out at the Isratrance -forums and might be interested in reading this (hope I'm not totally mistaken  ).
Trance scene's roots are uncommercial and therefore it has traditionally been an unprofessional scene in a way. As the scene has grown it also has progressed to a point where the normal rules of market and trade are becoming effective, this is maybe the thing that has caused controversy and surprise.
I guess that the newest phenomenon is that there is more competition even on the distribution front (just look at the amount of distributors carrying trance titles).
In my opinion one reason, apart from illegal copying of music, for the relatively low sales figures has to be the lack of professionalism and sufficient information in marketing and promotion. Looking at practically every other kind of business where there are local agencies/distributors involved, the distributor/agency normally takes care of marketing and promotion of the product in its specific territory since they usually have better knowledge and a better picture of the local market. Music business is mostly based on marketing and therefore detailed knowledge of different markets in respective territories is essential. I think that generally the label-distributor -relationships need to develop into a level where they are more like strategic partnerships, that involve \"immaterial support\" ranging from exchange of information to consultation, than just plain \"trade on commission\". The alleged \"short shelf life\" of trance records is also connected to inadequate marketing and promotion, I don't think that people every will stop buying old records that sound good if they know about the records and there's adequate supply. People buy records by Abba, The Doors, Dire Straits etc. every day although they are a lot more than 3-4 weeks old, I don't think that (the biggest part of) trance music is any \"fast food\" so why whould trance really die any faster?
About the \"labels releasing too much bad music\" -issue, there has always been bad music and there will always be bad music - just let the free market do the trick! If people don't like certain records they won't buy them and so the \"bad music\" will disappear. Or does anyone here admit buying bad music on purpose, just for the sake of supporting the Bad Music Industry? Maybe there are other people who like \"bad music\" that you weren't aware of (?).
Controlled risks and taking risks are among the essential elements of doing business. Proper credit policy is important if one wants to survive. There will always be short sighted cheaters around who want to make bad business, but that's something that the seller (being it a distributor or a label) has to be aware of. Either one has to be able to do credit analyses (and take advance payments from new not-so-well-known customers etc.) and have sufficient methods of collection or alternatively have certain financial backup to cover possible losses. There is _no_excuse_ for not paying your own bills even though you haven't received payment from your own clients. If a label sells records to a certain retailer and doesn't get paid, it doesn't mean that for example the CD-manufacturer doesn't get paid - if the label doesn't get its money it's the label's problem - not its supplier's problem. If the distributor doesn't for some odd reason get its money from its clients it's the distributor's problem - not the label's! I see no reason why retailers should not be able to buy goods from the place that can offer them good prices or other advantages. It's called competition, competition benefits customers and that's the way the free market works.
I see computer music revolution as a stimulating factor for the musical part of the industry, now people with potential don't necessarily need to do well economically in order to realise their musical visions. I've seen people making bad music with their 8000 euro studios and on the other hand I've heard some real masterpieces made with a standard PC and some fancy programs. It's true that a bigger proportion of the music made with cheaper equipment is crap since it's easier to start making music with a PC and software, but as long as there is no demand for poorly made music there won't be supply either. Just let the free market do the trick?
The trance scene evolving to a more commercial direction, it has also become subject to changes in trends and therefore more dependent of customer satisfaction and this is a point where I think that many people really should change their attitudes. In a scene as small as trance scene (\"This music is unknown!\" as Yaniv put it) there many people with extremely huge egos (\"The trance scene is the only real scene, everything else is fake and equal to nothing.\" kind of attitude), I think that the trance scene has to maintain a certain level of modesty and to expand itself in to new territories and target groups in order to avoid stagnation. I've recently noticed when I've played trance for people who normally don't listen to trance that there are a lot of people who would listen to trance and buy trance records, but the link between the artists and the consumers is somehow missing. I see a huge potential in trance as music, but some things have to develop in order for this potential to become realized.
Regards,
Kalle / Tranceform
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http://www.facebook.com/tranceformrecords |
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nobody_3
Inactive User
Started Topics :
13
Posts :
1177
Posted : Mar 17, 2003 22:08
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Finally someone that make sense |
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Zombi
IsraTrance Senior Member
Started Topics :
375
Posts :
5032
Posted : Mar 17, 2003 22:28
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now i have somebody totaly agree with:)
with turning to more commerzial sucesful level of activity, labels/distributer have to turn to more professionals also. reach normal ways to work together thing. from my very litlle education (but real things) about trance market its looks to me as totaly nonprofessional sphere, so i think we will wait and see how new generation fix and change things that exist now and came from past.
also promotion thing sure a very importent moment since trance music realy have alot to offer to other customers as well, if i love psy trance its not mean i dont buy other music, so a bit more directly signed promotion will bring also better results in the end of month:) Believe your soul ! |
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shahar
IsraTrance Team
Started Topics :
155
Posts :
2035
Posted : Mar 18, 2003 23:08
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Gilad Refael
IsraTrance Full Member
Started Topics :
79
Posts :
2113
Posted : Mar 19, 2003 00:39
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words of wisdom kalle
REHAB is for quitters |
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tv@oxygen
IsraTrance Junior Member
Started Topics :
33
Posts :
256
Posted : Mar 19, 2003 13:26
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Hi people
i red all the post, and its very interesting topic, very hot i would say.
But there is one think that i didnt see mentioned..
The Djs Think i would call it.
In my opinion-a lot of labels are made by a djs!These people make label becouse they wanna get more bookings..And there is nothink wrong on that!..Becouse in this scene u could be f*cking good dj but u have very small chance to get more booking and more gigs if u arnt a music producer or label manager etc..(of course that it is not 100% aplicapable)
If u have written behind your name this and this then it is interesting for the people..."aha i see-he is from this label..he will have many nu unrealised tracks-we have to hear him"...And sometimes it is truth and sometimes is not...
Common good djs have verry small chance in this scene...or maybe only on their local scene.
And this is also one of the aspect of decreasing quality...
..my hovercraft is full of eels...
***Oxygenrecords.com***
*current releases*
2st digital release out soon - Protonica and Suntree |
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Gilad Refael
IsraTrance Full Member
Started Topics :
79
Posts :
2113
Posted : Mar 19, 2003 13:47
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Not true.
DJ's aren't getting booked by the amount of unreleased tracks they got. They are getting booked by their mixing skills and "crowd control".
And if labels were ran by DJ's only for personal booking purposes I asure you, these labels wouldn't last long.
REHAB is for quitters |
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tv@oxygen
IsraTrance Junior Member
Started Topics :
33
Posts :
256
Posted : Mar 19, 2003 13:50
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DJ's aren't getting booked by the amount of unreleased tracks they got. They are getting booked by their mixing skills and "crowd control".
sorry-but after my personal experiences i cant believe that:-)But i wish itl be like that!
..my hovercraft is full of eels...
***Oxygenrecords.com***
*current releases*
2st digital release out soon - Protonica and Suntree |
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nobody_3
Inactive User
Started Topics :
13
Posts :
1177
Posted : Mar 19, 2003 14:23
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The truth is that 85% of all DJ's are also artists and therefore they DO get booked because of their music and not DJ skills.
I had never DJ'ed before I started releasing music but as soon as my music became well-known I also started to get DJ jobs.
I am not saying that artists can't be good DJ's it's just kinda weird that so many artists are DJ's too. Of course no one would say no to DJ gigs (I know i don't). After all we DO want to promote our music as much as possible - especially when sales are going down in our scene - but in my opinion there are way better real DJ's out there that only DJ and not release music themselves. |
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O.zen
IsraTrance Junior Member
Started Topics :
42
Posts :
291
Posted : Mar 19, 2003 17:36
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well i have to put what i have in mind about
this artical,first i think that yaniv got a good points and the real facts are truly sad
those facts blowen a litle buble that i was living in and now i will have to think twice before i
will produce a project and dreaming that it will make me succsseful
for the artical and yaniv ,seems that you pissed off a lot of issuses that buthering you
i think that you write the artical not in objective way ,a lot of aggrision to the artists
the labels,and the consumers you put in that artical ,
i agree with your true facts but you dont have nick and insulte your source of money
there is a cent in hebrew that says "dont spit on the water hole you drinking from" and this is what you did.
i personly think that nothing in your artical is realy interstenig ppl and all the problems the you mention wil not solve in the near time
well not in you sulotion anyway,just remember that this music is survaivel for ten year now and wil keep survev÷ling as long there wil be drugs,parties,goa,and ppl that makes music wite there computer,
one more thing that you dont mention in your artical is the big money that must been in someone hand couse there is no chance that so many parties,cd's,ppl that work in this sence and dont see money in it!
big respect.
"move your body! if you don't have one, GET ONE!" |
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