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What is the right way to promote a release,along with writing proper reviews?
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IsraTrance Full Member
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1614
Posted : Jun 13, 2011 22:24:28
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this maybe offtopic but , i thought i'd also put this here :
There r very few people who r writting good reviews,, but i went through the older reviews, and that time those people were writting awesome reviews, i guess more good reviews would definately help, but that is the Record Label people's job,, to get their cd's reviewed along with all the nessasary details,, after that the listeners inputs and honest reviews should be encouraged so more interest is generated.
how i see it is,,the artists, labels have come up with a standard way of putting forth a release, with info regarding the commercial side of the release.
that i think info is very essential,But, along with all this there should be well written reviews, which are written and put along with the release info ON The Same DAY of the release,now along with that, there should be interviews with all the artists involved,the label people etc,, so that the genereal public,dancers and cd buyers get a clear picture as to how the whole process of compiling that release took place ,, or from an artist's album point of view, how the whole production process went about, his influences, some magic moments of inspiration etc.All this will make a complete package,kindoff like sharing the whole experience with everyone and will generate lots of interest in the release itself. all this can be done by the PR people, or labelheads can hire people who are capable of doing so in a proffesional manner and do it correctly,and smaller upcomming lables can ask their friends to help out.also many labels/artists will test their upcomming releaes on various parties/festivals to check the floor response,,small video's of the people going crazy on the floor will also show the real potential of the release. there are a lot more relevant points, but which will go offtopic, so i'll refrain for exploring those.
what do you people think is the right way to package the whole release?
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Beat Agency
IsraTrance Full Member
Started Topics :
53
Posts :
1752
Posted : Jun 14, 2011 00:37
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I do not see it as the record labels job to get reviews written. That is solely up to those who make the reviews (usually people not associated with the labels).
It is the labels responsibility to promote the releases to those who might write a review.
I agree that there is a profound lack of good reviews unless the majority of over positive reviews are seen as a good thing.
I would love to see more in-dept reviews and more critical reviews BUT with a constructive aim. If you take a look at book reviews in general there are way more balanced reviews both positive and indeed critical. I know a few does critical reviews but somehow I personally see these reviews based solely on humor and less in-dept. Now humor is good but things could benefit from being balanced a bit further.
IMO.
 www.beatagency.dk |
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Suloo
IsraTrance Full Member
Started Topics :
87
Posts :
2822
Posted : Jun 14, 2011 04:17
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What does a review for psymusic look like anyway? One could write that even highly stoned and half sleeping i guess..sentences like ..its mind tripping flurring my senses with high tech blow up goldrays and all that latest funky dance inside.."
lol, sorry..cant take that too serious..
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Basilisk
IsraTrance Full Member
Started Topics :
168
Posts :
2984
Posted : Jun 14, 2011 05:54
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The situation with reviews in this scene has been bad for many years now. Labels and artists need to learn to lighten up a bit and send more promos IMO. Look on the forums and see who reviews music similar to your upcoming release and send it to them, no strings attached. Also send to anyone else seen to be a "gatekeeper of taste" that people look to for recommendations. It is that simple.
I no longer write formal reviews but I have had some experience with the process before quitting in frustration. In exchange for the promo the labels and artists often expected a glowing review on a tight deadline. The promo was essentially payment for services rendered... and the relationship would often end when I skipped a release or wrote anything even slightly critical.
The problem with this approach is that it encourages inauthenticity... and people are fairly quick to pick up on this. The value of a good review is not just the words but the name attached to those words - and how much we, as music buyers, trust the reviewer. Back in the heyday of psytrance reviews it wasn't difficult to figure out which reviewers were essentially part of the promotional machinery unfolding at release time. (But of course this is what the OP seems to advocate!)
My 2 cents: labels and artists today should be less stingy with promos. Send indiscriminately to gatekeepers and people of influence. There is no need to bother with physical media and shipping costs; lossless digital promos are good enough (but don't send MP3s; quality-minded people may consider them to be a waste of their time). Do not expect anything to come of it and you might be pleasantly surprised... assuming your release is any good!
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kazuku
IsraTrance Full Member
Started Topics :
100
Posts :
1123
Posted : Jun 14, 2011 12:35
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The problem with negative reviews for me is that I feel they are not really worth the trouble and energy. Think about how many psy releases we have these days - naturally there are going to be many bad ones, I think we all know that anyway.
As I have no benefit from reviewing anything, and I only have a limit ammount of time, I try to focus on writing about releases that are worthy of putting in the energy for. My only motivation in writing is to share my excitement for releases that I find special with other readers on this forum. Naturally I will also say what I dont like so much within the particular realease, but for me, dedicating time to albums I dont like, seems a waste of time. I think focusing on what I find stand out albums that have not been reviewed is more productive for readers.
The other problem is - where to get the crap to review from. When I review something I like to make sure I have it in good sound quality. In 95% of the cases this means I review things that I have bought anyway, and normally I don´t like to buy crap so much in the first place. In 5% of the cases I might be lucky that someone provides a cd/files for review, but this is really rare.
I dont have money to spend on crap 
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Anyer
IsraTrance Junior Member
Started Topics :
46
Posts :
696
Posted : Jun 14, 2011 13:10
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Quote:
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My 2 cents: labels and artists today should be less stingy with promos. Send indiscriminately to gatekeepers and people of influence. There is no need to bother with physical media and shipping costs; lossless digital promos are good enough (but don't send MP3s; quality-minded people may consider them to be a waste of their time). Do not expect anything to come of it and you might be pleasantly surprised... assuming your release is any good!
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Wise 2 Cents!
DJ of Sourcecode
www.sourcecode.nu
A&R from Horns and Hoofs Entertainment
www.Hornsandhoofs.com
https://soundcloud.com/anyer_quantum |
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Penzoline
Started Topics :
1
Posts :
41
Posted : Jun 15, 2011 09:30
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Quote:
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On 2011-06-14 05:54, Basilisk wrote:
The situation with reviews in this scene has been bad for many years now. Labels and artists need to learn to lighten up a bit and send more promos IMO. Look on the forums and see who reviews music similar to your upcoming release and send it to them, no strings attached. Also send to anyone else seen to be a "gatekeeper of taste" that people look to for recommendations. It is that simple.
I no longer write formal reviews but I have had some experience with the process before quitting in frustration. In exchange for the promo the labels and artists often expected a glowing review on a tight deadline. The promo was essentially payment for services rendered... and the relationship would often end when I skipped a release or wrote anything even slightly critical.
The problem with this approach is that it encourages inauthenticity... and people are fairly quick to pick up on this. The value of a good review is not just the words but the name attached to those words - and how much we, as music buyers, trust the reviewer. Back in the heyday of psytrance reviews it wasn't difficult to figure out which reviewers were essentially part of the promotional machinery unfolding at release time. (But of course this is what the OP seems to advocate!)
My 2 cents: labels and artists today should be less stingy with promos. Send indiscriminately to gatekeepers and people of influence. There is no need to bother with physical media and shipping costs; lossless digital promos are good enough (but don't send MP3s; quality-minded people may consider them to be a waste of their time). Do not expect anything to come of it and you might be pleasantly surprised... assuming your release is any good!
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Completely agree. |
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