Labels and Promotion.

On 2011-09-29 17:08, DETOX wrote:
I still wonder why people like Son Kite left a hugely successful project to focus on Minilogue.......

On 2011-09-29 17:55, Login wrote:
THir 4th son kite album was about to be realesed on BNE in 2009, it went bankrupt and I doubt it will ever see the light of day.

On 2011-09-29 22:41, Luca@BlueHourSounds wrote:
I've been spending some time on Richie Hawtin's official page now..
Well, what to say: psytrance and labels and the market and so on..
I think psytrance is seriously not meant to become such a mainstream genre.

So, when we speak about how labels are promoting theirself in the psytrance scene,

we should switch the targets into something diverse, isn't it?

The mainstream of psytrance is now represented from the main festivals across the world:
Boom, Universo, Ozora, Tribe, and some others in Israel maybe.

But i can see a large difference in general.
Minimal is sounding way too different,
the audience is way too larger, the money involved is way too much.

Psytrance can't be succesfull as other musical styles, cause it has a different concept.
It was not meant to be mainstream, but at one point, in a certain moment/year, the chance came indeed,

and the main festivals have been submerged, increasing the selling of entrance tickets.

But my feeling is that people, and the audience in general didn't really like it.

Minimal was not fitting with the people that wanted to have psychedelic experiences, and the other way around.

The thing is that labels now probably are aware that
the market they're facing is purely composed of a restricted group of people
(and most of the time we all know each other), but still,
a small candle is burning, and it's worth to keep it going,
as most of us doesn't really like anything else than this.

I'm not speaking for myself, musicwise;
i consider minimal techno an interesting event, i like the connection with the newest technologies as well.

I'm aware that the golden age is a circle.. sometimes it's there, sometimes it's here.

So, going back on the topic: labels here can have any strategy they feel like, imo.

There's not much to invest on adverts, but if somebody's able to fill the needs of the psytrance people
(even if it's just a few), with the music that people likes to support, well, the trick can go on for a while.

We have some very good examples of smart managers that
are able to face success with every release.

Giuseppe from Parvati, Aes Dana from Ultimae, Cubixx with Iono, the Peak guys just to name a few.

Just my thought and short experience.

On 2011-09-29 17:08, DETOX wrote:
Axis i was reffering to electronic music artists who make serious money out of it. 1000 dollars a month is not serious money in the music industry.

By the way Deadmau5 like every artist out there charges money depending the size of the gig and the country. In Greece last year he charged 22,000 euros for a club event. I doubt he charges half a million anywhere in the world to be honest and i dont know where you got that information from.

Luca A LOT of people from the psy trance scene have tried to invade the techno/trance/minimal scenes but 99,9% havent achieved anything at all.

I still wonder why people like Son Kite left a hugely successful project to focus on Minilogue.......

On 2011-10-01 18:19, aXis wrote:
...and psyshop dont do nothing . ...

On 2011-10-01 23:41, Upavas wrote:

Quote:

On 2011-10-01 18:19, aXis wrote: ...and psyshop dont do nothing . ...

Every release that is on Psyshop is automatically on all the torrents, so that's what they do for you

I have heard a lot of Bullshit regarding Psyshop from many people. I wonder if the Psy scene will ever realize that working together would benefit all of them... ?