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Labels and Promotion.
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Danrennt98
IsraTrance Junior Member
Started Topics :
35
Posts :
438
Posted : Sep 18, 2011 11:51
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When I'm looking to get a new album, I generally go to the websites of my favorite labels.. or look up labels of djs from parties that I went to and enjoyed their music. Or I just look up my fave artists on google and check out what new compilations they're on, when enables me to see the artists on those compilations who are producing similar music.
I agree with whoever said earlier that a label should have a certain direction. They shouldn't only produce 1 miniscule subgenre of psy, but I don't think that a label should be all over the place. I think most psy listeners have certain tastes that they're looking for, which I don't think is a bad thing, which leads them to continue to buy and listen to certain labels. Personally when I'm looking for music, I look for labels like Parvati, Osom, Nexus, and chillout compilations like "Peace and Love". Otherwise, I might want to venture into other sub-genres, but it will be a waste of time and money and I won't end up listening to those tracks.
I think Ektoplasm is a wonderful think which allows me to freely listen to things that I normally wouldn't and has a ton of great music on there, which I think is definitely a great idea for artists looking to promote their sounds. I keep hearing about facebook being a great way to promote music (personally I'm an israfreak and spend most of my psy-online time here) but I find it waay to spread out and jumbled.. Especially to find parties and new compilations - I either get totally spammed by people promoting random parties that have nothing to do with psy or too many pages of people just posting "big ups!" when there's plenty of other viable ways to look for a good compilation than facebook. I love facebook because it helps me connect with far away friends, but for that reason only. |
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Luca@BlueHourSounds
IsraTrance Junior Member
Started Topics :
13
Posts :
163
Posted : Sep 19, 2011 16:35
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Hello there!
Very inspiring thread here, at least in some parts!
What i can say, out from our short experience (2 years now), is that having a record label these days is mostly a matter of 'believing in it' more than a profit.
Our personal point of view is more related to feelings, rather than having a very precise calculation at the end of every year.
So far, we printed 5 cds, made many digital releases, and for the next years it won't stop.
Doesn't matter if the money is coming from the label itself, or out from our pockets (Blue Hour Sounds is managed by my wife and me).
Our choice is to be patient and to test the skills into the psytrance scene, going on without having any econimical expectations more than paying the expenses that we have to face.
We both have a daily job, even if the label is bringing us so much in terms of warm feelings, than we're basically always working on it. So far i can say that the cds we've printed were worth to do, as we learned so much through this complex procedure.. Jasmin is constantly improving her web design art, and we've been able to make an eco sustainable product in many ways, a personal score for both of us.
Sales are bringing us step by step the cash we need for the products that we want to create. Sometimes we've been able to print some tshirts, and sometimes we've been able to have new stickers, but the advertisment we do with Blue Hour Sounds is just coming out from our hands.
I asked myself loads of time if it was worth to have somebody skillfulled on advertisments to help us out spreading the music.
Slowly i'm starting to face the fact that nobody better than ourself could do it, because at the end of the day, it's Jasmin and me seriously believing in it.
It takes time to be internationally known, it takes time to show that you like to do what you do, it takes time to show the dedication you have on your beliefs.. but it's the natural procedure i guess.
We're not speaking about a revolutionary idea here; we're trying to give a product that feeds a good bunch of followers, or the case of the many good djs.
I hope that one day the people that collaborates with us will have the expected success; i'm speaking just about us now, as our problem is that we're having 4 hands on the promo concept of the label, but in the meantime we're having more than 30 hands producing music that we simply love.
There's no daily challenge with anybody, luckily; there's the need to make it modern and smart.
Dedication is what is bringing us the enthusiasm and the inspiration; i would like to know more about economy once in a while, but these days we live in Italy, and nobody here taught me a good working system so far, so i trust myself more than the system.
If bad days are ahead, we will face them, and we will ask ourself it it's worth to go on.
Here on the thread i've read many good promotional ways, and i agree with all of them.
I'm not supporting the 'it's not worth' party now.. maybe one day; for now Blue Hour Sounds will go on promoting the releases in a smarter way thanks to all of your suggestions as well.
The best promotion i could do it's to believe in what i have in my hands. And the music we're releasing is fitting my heart completely..
Facebook has a large visibility, yes.. but the best promotion is to release music that people likes or that djs are playing.
Still the 'clicks' on our webpage are coming from googling the label, instead of following the posts on facebbok (which still is at second place of the chart).
Sometimes a magazine is worth, yeah, but i think that now the good input i received from the forum is to give a small selection of tunes for free through Ektoplazm.
I agree with the guy that said before that labes doesn't know much about Ektoplazm.. i'm very sure it's a good way to give a strong push to the music itself, and to show that in the end ot the day, there's nothing wrong with sharing good tunes.. it brings more in terms of visibility.
Hope not to be off topic!
Cheers
 Right above my unreal
http://www.bluehoursounds.com
http://soundcloud.com/luca-bluehoursounds |
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Penzoline
Started Topics :
1
Posts :
41
Posted : Sep 20, 2011 01:10
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On 2011-09-08 22:35, Colin OOOD wrote:
Professional promotion is the mark of a commercial product, but real psytrance is underground and not commercial, which means no professional promotion. So maybe those labels who don't use professional promo and are complaining that no-one buys their releases, don't really want people to buy their releases?
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Haha, genius. |
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DETOX
Moderator
Started Topics :
296
Posts :
6194
Posted : Sep 20, 2011 02:02
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Psy trance labels and artists dont give a shit anymore about their cd sales and thats the reason most artists dont get a penny from the labels for releasing their music because they know that noone buys music in our days and that if they ask for money noone is going to release their stuff. All the label managers and artists care about is two things.
A) Artists care to release stuff in order to have new music exposed to the world so that they can get bookings because thats where the money comes from.
B) Label managers care to release new albums and compilations so that they can get booked themselves for a dj set (most big labels are usually being run by well known djs like Shane Gobi, Emok, Edoardo just to name a few) and that they sign new artists to their rosters whose gigs they will arrange and get some percentage as their managers.
So in a few words noone cares to promote his new album much since noone is going to pay for it anyway and the music will leak through the internet to the people no matter what.
Unfortunately (in my humble opinion ofcourse) this is the sad situation that the psy trance label system has reached, where the labels are being used just as means for getting more bookings...
Toodaloo Motherfuckers!!!!! |
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PoM
IsraTrance Full Member
Started Topics :
162
Posts :
8087
Posted : Sep 20, 2011 13:13
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yeah you summarize well the situation of what we could call the few "successful" psytrance labels. |
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phobium
Phobium
Started Topics :
14
Posts :
718
Posted : Sep 28, 2011 16:53
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DETOX said it pretty well here, not many small psy labels do much promotion except a few forum posts and facebook stuff. It has been like this for years.
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http://phobium.bandcamp.com/
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aXis
IsraTrance Full Member
Started Topics :
116
Posts :
2562
Posted : Sep 28, 2011 18:24
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true detox. |
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aXis
IsraTrance Full Member
Started Topics :
116
Posts :
2562
Posted : Sep 28, 2011 18:27
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but how come 'dance music' on beatport is still making money ? it also gets leaked , but i gues the 'dance djs' are paying for original wavs cos the still CARE of what comes out of the speakers when they play ?
I mean its a vicious cycle. if u keep it in the 'forests' wit 20 ppl , ur creating a market of 20 ppl , who are actually ur friends ? im kinda confused if there is a market of psy anymore , if any and every1 who listens to psy is a dj/producer /organiser?!
Labels being the commercial aspect of the music industry , can not work witout a market? |
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Login
IsraTrance Full Member
Started Topics :
65
Posts :
1707
Posted : Sep 28, 2011 20:40
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Quote:
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On 2011-09-28 18:27, aXis wrote:
but how come 'dance music' on beatport is still making money ? it also gets leaked , but i gues the 'dance djs' are paying for original wavs cos the still CARE of what comes out of the speakers when they play ?
I mean its a vicious cycle. if u keep it in the 'forests' wit 20 ppl , ur creating a market of 20 ppl , who are actually ur friends ? im kinda confused if there is a market of psy anymore , if any and every1 who listens to psy is a dj/producer /organiser?!
Labels being the commercial aspect of the music industry , can not work witout a market?
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that's the big diference. In the other EDM genres Dj's keep alive consumption of music.
Since in the psytrance scene dj's are irrelevant, there is none to buy music.
This is also related to the number of gigs avaible for playing psytrance for dj's and live acts which is quite smaller than regular edm clubs.
"The dedication to repetition — the search for nirvana in a single held tone or an endlessly cycling rhythm — is one of electronic music's noblest gestures." |
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PoM
IsraTrance Full Member
Started Topics :
162
Posts :
8087
Posted : Sep 28, 2011 20:57
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Quote:
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On 2011-09-28 18:27, aXis wrote:
but how come 'dance music' on beatport is still making money ? it also gets leaked , but i gues the 'dance djs' are paying for original wavs cos the still CARE of what comes out of the speakers when they play ?
I mean its a vicious cycle. if u keep it in the 'forests' wit 20 ppl , ur creating a market of 20 ppl , who are actually ur friends ? im kinda confused if there is a market of psy anymore , if any and every1 who listens to psy is a dj/producer /organiser?!
Labels being the commercial aspect of the music industry , can not work witout a market?
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not sure techno producers make money on beatport maybe just a few but for a lot i guess it s not much |
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DETOX
Moderator
Started Topics :
296
Posts :
6194
Posted : Sep 29, 2011 05:42
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Axis the only people that make serious money from beatport are the well known superstars like Tiesto,AVB,PVD,Deadmau5 and such.
There might be 200 people that make money out of it and they are mostly big trance and progressive names. I happen to be well connected with 2-3 very well known techno names and they make very few bucks out of it,its like having one extra booking per month for them.
The whole story is the bookings because names like Tiesto, Paul Oakenfold, Carl Cox and Armin Van Buuren who have like 10 bookings a month charging a minimum of 25,000 euros for small club events and up to 150,000 euros for big festivals dont give a shit about how many people will buy their music on beatport or even in cd format.
I paid Tiesto 25,000 back in 2003 (Philip from Ticon was way better before him by the way and the crowd went crazy) and in 2009 i was part of the production team that brought him to Athens and his contract had a high six figures number on it.
You cant even imagine how much money is involved in this story.
Toodaloo Motherfuckers!!!!! |
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aXis
IsraTrance Full Member
Started Topics :
116
Posts :
2562
Posted : Sep 29, 2011 10:05
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Quote:
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On 2011-09-29 05:42, DETOX wrote:
Axis the only people that make serious money from beatport are the well known superstars like Tiesto,AVB,PVD,Deadmau5 and such.
There might be 200 people that make money out of it and they are mostly big trance and progressive names. I happen to be well connected with 2-3 very well known techno names and they make very few bucks out of it,its like having one extra booking per month for them.
The whole story is the bookings because names like Tiesto, Paul Oakenfold, Carl Cox and Armin Van Buuren who have like 10 bookings a month charging a minimum of 25,000 euros for small club events and up to 150,000 euros for big festivals dont give a shit about how many people will buy their music on beatport or even in cd format.
I paid Tiesto 25,000 back in 2003 (Philip from Ticon was way better before him by the way and the crowd went crazy) and in 2009 i was part of the production team that brought him to Athens and his contract had a high six figures number on it.
You cant even imagine how much money is involved in this story.
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nope id like to point out , that u are wrong . We've seen a surge in indian artists who get PAID sitting home making music. So yeah this never happened wit psy . even at its peak. |
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aXis
IsraTrance Full Member
Started Topics :
116
Posts :
2562
Posted : Sep 29, 2011 10:08
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i think Deadmau5 charge like 500000 dollars per night.
the other artists that i talk about are novice artists wit lie 30 releases or something on various labels, make more than 1000 dollars a omnth just from sales of beatport.
I know the money involved is huge , but only who deserve get paid. where as in psytrance no1 got paid in the past 10 years. |
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Beat Agency
IsraTrance Full Member
Started Topics :
53
Posts :
1752
Posted : Sep 29, 2011 11:31
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On 2011-09-29 10:08, aXis wrote:
i think Deadmau5 charge like 500000 dollars per night.
the other artists that i talk about are novice artists wit lie 30 releases or something on various labels, make more than 1000 dollars a omnth just from sales of beatport.
I know the money involved is huge , but only who deserve get paid. where as in psytrance no1 got paid in the past 10 years.
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Deadmau5 does not deserve a penny. It's the worse MTV POP crap ever released!
www.beatagency.dk |
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Maine Coon
IsraTrance Junior Member
Started Topics :
12
Posts :
1659
Posted : Sep 29, 2011 12:24
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Then who pays him and why?
P.S. I don't like his music either. But then I am not paying him. |
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