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Labels and Promotion.
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Maine Coon
IsraTrance Junior Member
Started Topics :
12
Posts :
1659
Posted : Sep 11, 2011 21:52
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^
That's fine with me.
I don't need to put you down - you're doing a pretty good job at it yourself. In any case, I was explaining what I meant to Anyer, not to you. Once again, you seriously overestimated your importance here. 
Good night, Kristian.
I hope you feel better tomorrow. |
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Beat Agency
IsraTrance Full Member
Started Topics :
53
Posts :
1752
Posted : Sep 11, 2011 21:54
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Quote:
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On 2011-09-11 21:52, Maine Coon wrote:
^
That's fine with me.
I don't need to put you down - you're doing a pretty good job at it yourself. In any case, I was explaining what I meant to Anyer, not to you. Once again, you seriously overestimated your importance here.
Good night, Kristian.
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It takes a troll to spot a troll. And yes I troll at times. Hi troll 
I do not give shit about importance here. If I did I would be in "Blue"
I feel fine thank you. Actually you are tonight's entertainment. Thank you 
 www.beatagency.dk |
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Anyer
IsraTrance Junior Member
Started Topics :
46
Posts :
696
Posted : Sep 11, 2011 22:28
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psychamito
Started Topics :
0
Posts :
10
Posted : Sep 11, 2011 22:55
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i hardly see any label managers posting and what they have to say  tragedy(ego) continues!!!......just my 2 cents i dont know who cares about it.. me thinks artists, labels, dj's, distributors, organizers all these people are needed in the scene and they go hand in hand ....even though few of them are necessary evil...they should all exist and do good for the scene and always work towards improving the scene (the whole psy trance industry)
peace
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Upavas
Upavas
Started Topics :
150
Posts :
3315
Posted : Sep 12, 2011 00:55
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This is very true, but instead of working together they think in terms of competition. That and guys, this is actually a very interesting thread, I think not only to me, could you please spew your negative bullshit in private, instead of trying to get this thread locked?
Upavas - Here And Now (Sangoma Rec.) new EP out Oct.29th, get it here:
http://timecode.bandcamp.com
http://upavas.com
http://soundcloud.com/upavas-1/ |
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Braindrop
Braindrop
Started Topics :
140
Posts :
1730
Posted : Sep 12, 2011 03:32
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Very interesting topic indeed!... but as usual, everything goes pretty haywire here...
As also being a label owner, what I have to say is that, obviously for things to work very well for a label, it needs to have a following, which takes time. Once that target is reached, promotions become a lot easier.
Having said that, any label should do its basic marketing right. This can be forums, websites, newsletters, link building etc. If you dont have th dollars to hire a promo person, learn some digital marketing strategies. Facebook right now is pretty much king when it comes to promo. The facebook ad is a very effective tool of promotion, at a very basic cost. The next step is to build your database, through email. Identify peopleeho follow you. Don't spam em, but they wouldn't mind receiving an email or two about your next release. Create some sort of interaction with the fans....Other ways, can be
viral, as in telling your friends, kindly asking thrpem to suggest the same to their friends.... this also is quite effective. And for god sake when you have release info, please try to make it as professional as possible. Not broken english and how the music will open up your chakras without even knowing what it is. Post links of the acts along with it as well.
Once these things r ready, you can work on things like podcasts/radio show. ITunes is a very good place for this. A lot of people are now listening through this and is another effective way. Have label parties, hand out people stickers or small cards about your label/etc.. (this of course is the later step). Organizing gigs for your acts is the best promotion you can give your act.
Also, what I see, is the lack of reaching out to new people. Ever saw that random house or techno promo in the release section? Believe it or not, if he has received one future listener, he still got his goal! Promote the label/releases outside your own music circle. You never know who could be your next potential fan! Could be an emo-rocker!
I don't think a label can ideally do anything more than the above. Pretty much all aspects are covered with this. The rest is for the audience to find out. But yes, always Embrace new technologies to reach people, as times are evolving. Also, set aside a certain amount of money as promotion, for every release. Having said all this, running a full time label, is no easy job. Requires patience and most of all, vision
Somebody also mentioned, a collective effort of artists and others. This is a fantastic way to go about things. It makes it easier, if the artists you work with are also flexible and are aware of the current market. This makes it also fun, and let's build a good personal rapport than making it another snobbish business deal.
And lastly, all the above, is of no point, if the music ain't good. Release good and original music. This is the key to success for the future. If you want the label to survive.
You can always do or go with the popular trend, buyou will always be a mere shadow of the origin.
Peace.
www.braindrop.in |
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Pureuphoria
IsraTrance Junior Member
Started Topics :
17
Posts :
45
Posted : Sep 12, 2011 10:58
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Quote:
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On 2011-09-11 20:48, disco hooligans wrote:
That is the whole point I am trying to make, if you make the music you love making, then you've reached your goals. Everything else is just a bonus.
Peace out.
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+1
when you love what you doo it seems that its easier to transform all the negative stuff that BA is talking about. There are "some bad things" in every culture, and psytrance is not an exception I guess, but there are also ppl that are on the edge of Creation, tranceDance, Rhythm, Music, Dancefloor))
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hallucinator
IsraTrance Full Member
Started Topics :
63
Posts :
2016
Posted : Sep 12, 2011 11:19
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Very nice topic Tommy .
I do personally think that the secret of good feedback and alot of sellings for release its promotion..
Promotion these days has been mixed with spam..
Thats so dangerous for a label, and i think many labels have tasted that sink of release because they spamed so much and in wrong way..
Before i used to help labels with promotion and i can do that again ..but since i am so concentrated on our net-label.. of course i do promotion for our releases..
Even psytrance forums around the world , are not so much visited but.. its a way of good promotion . Posting infos in right topic with right name , guiding the rules.. That can bring a great feedback too.
Most of people come and join isratrance and it think that the main reason why people who love this culture are so informed for everything.
But definitlly new labels who reach rules should try Ektoplazm.
We`ll continue believe in Ektoplazm, so we do publish our releases them first , even they are free
cheers
http://www.ektoplazm.com/label/silent-existence
Hallucinated Neighbour / Silent Existence
http://www.ektoplazm.com/label/silent-existence |
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Nectarios
Martian Arts
Started Topics :
187
Posts :
5292
Posted : Sep 12, 2011 12:50
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One thing that label owners need to do more, is play gigs.
Its teh best way to promote your label's sound as you play the music out to a dancefloor, when the people are up for a party. Using the internet is also good but the music has a completely different effect when you listen to it in your room surfing on the internet and completely different when people are off their tits on the dancefloor.
I would save some cash to throw parties or get in touch with a promoter to organise labels nights. It is basically a business investment and the people that put their money where their mouth is, get results, provided they've put some thought into planning their investment.
Giuseppe from Parvati is a prime example, the man throws Parvati nights in parties and there was even a Parvati night is Sol Fest this year.
Also Thanasis from Harmonia Records in Greece puts up big parties, on a monthly basis and he always has his acts in the line up amongst with the international guests he brings.
Peace out.
http://soundcloud.com/martianarts |
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TriskelePR
IsraTrance Full Member
Started Topics :
74
Posts :
28
Posted : Sep 12, 2011 16:47
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Hi guys xxx
WOW, I have just been pointed to this forum post, and so glad to have been.
I had not a clue all these questions were looming and people were this concerned about PR and the way the scene / releases / label PR is happening.
OK YES this is my business ... and I have been taking notes on all this ( aside from the pathetic personal trolling) and would love to answer questions for you all. I have been doing this solely for 8 years, and many prior to that, and have been in the scene for 15 yrs.
Ive started a mail to post trying to cover most of the topics and concerns raised here:
*Marketing Solutions for labels AND for self releasing artists
*Ambient/Chill Marketing
*Bandcamp
* How amazing Ektoplasm truly is and the benefit of free releases as PR for an artist
* Timelines of Marketing... IE .. PRE or POST release efficiency
* Ongoing or rolling promotions for labels... consistency in marketing
* Magazine advertising: is it worth it?
* Labels and artists responsibility to put some leg work in... !!!
So bear with me, I want to answer there for you in a clear and concise manner. Ive worked with new unknown labels and artists to help build their reputation up, and I have worked with the biggest names and labels in the scene. There is no 'one' way to approach marketing, it is entirely independantly decided per release.
If you guys have any other specifics to ask or answer, Im here to help do so. In a very neutral way, not trying to sell myself. I also am doing Consulting and this is something Im quite knowledgeable it.
PLEASE feel free to add any topics your wishing to cover and Ill start working on a post... ( moreso an article it seems) to help cover all this
Looking forward to sharing my knowledge to help some of you out .. it is a tough business/passion to follow
xxx
Robin
Triskele Management
www.triskelemanagement.com
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Beat Agency
IsraTrance Full Member
Started Topics :
53
Posts :
1752
Posted : Sep 12, 2011 17:12
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Triskele who is very kind to say hello in a forum she never visit or participate in is here for your rescue. She's not here to promote herself
www.beatagency.dk |
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TriskelePR
IsraTrance Full Member
Started Topics :
74
Posts :
28
Posted : Sep 12, 2011 18:29
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Quote:
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On 2011-09-12 03:32, Braindrop wrote:
Very interesting topic indeed!... but as usual, everything goes pretty haywire here...
As also being a label owner, what I have to say is that, obviously for things to work very well for a label, it needs to have a following, which takes time. Once that target is reached, promotions become a lot easier.
Having said that, any label should do its basic marketing right. This can be forums, websites, newsletters, link building etc. If you dont have th dollars to hire a promo person, learn some digital marketing strategies. Facebook right now is pretty much king when it comes to promo. The facebook ad is a very effective tool of promotion, at a very basic cost. The next step is to build your database, through email. Identify peopleeho follow you. Don't spam em, but they wouldn't mind receiving an email or two about your next release. Create some sort of interaction with the fans....Other ways, can be
viral, as in telling your friends, kindly asking thrpem to suggest the same to their friends.... this also is quite effective. And for god sake when you have release info, please try to make it as professional as possible. Not broken english and how the music will open up your chakras without even knowing what it is. Post links of the acts along with it as well.
Once these things r ready, you can work on things like podcasts/radio show. ITunes is a very good place for this. A lot of people are now listening through this and is another effective way. Have label parties, hand out people stickers or small cards about your label/etc.. (this of course is the later step). Organizing gigs for your acts is the best promotion you can give your act.
Also, what I see, is the lack of reaching out to new people. Ever saw that random house or techno promo in the release section? Believe it or not, if he has received one future listener, he still got his goal! Promote the label/releases outside your own music circle. You never know who could be your next potential fan! Could be an emo-rocker!
I don't think a label can ideally do anything more than the above. Pretty much all aspects are covered with this. The rest is for the audience to find out. But yes, always Embrace new technologies to reach people, as times are evolving. Also, set aside a certain amount of money as promotion, for every release. Having said all this, running a full time label, is no easy job. Requires patience and most of all, vision
Somebody also mentioned, a collective effort of artists and others. This is a fantastic way to go about things. It makes it easier, if the artists you work with are also flexible and are aware of the current market. This makes it also fun, and let's build a good personal rapport than making it another snobbish business deal.
And lastly, all the above, is of no point, if the music ain't good. Release good and original music. This is the key to success for the future. If you want the label to survive.
You can always do or go with the popular trend, buyou will always be a mere shadow of the origin.
Peace.
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Excellent behavior Brain Drop.... It is good to see some people happily sharing ideas with everyone * which is what Im offering to do in detail* and not feel like 'giving' away secrets is a bad thing.
We are all here to help each other out in the whole of the scene. No need to be selfish with ideas and advices.
As I said before, I.. as well... am happy to share any info asked.
x
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ploink
Started Topics :
1
Posts :
100
Posted : Sep 12, 2011 19:10
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Quote:
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On 2011-09-11 20:36, Beat Agency wrote:
Believe me there are no parties in Denmark worth visiting these days unless you are into Hell Angels, gangs, silicone bimbo's and tribal tattooed weight lifters.
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while i agree a big part of the scene here in denmark consists of the types you mention it's still a broad generalisation..
there are some party crews left here (thankfully) who is doing what they can to avoid this crowd and keep it in the "hippie" mentality.
c",)
Smile! Tomorrow will be worse :) |
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ploink
Started Topics :
1
Posts :
100
Posted : Sep 12, 2011 19:12
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Quote:
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On 2011-09-11 21:41, Beat Agency wrote:
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On 2011-09-11 21:40, Anyer wrote:
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On 2011-09-11 21:38, Beat Agency wrote:
Quote:
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On 2011-09-11 21:38, Anyer wrote:
Quote:
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On 2011-09-11 21:36, Maine Coon wrote:
Strange, he used to write good music... 
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please, stop ur little Trolling addiction, ur just annoying dude.
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No he is the God around here
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he's not that close to Jacynth.
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Jacynth is Pavel so yes he is in the same troll's Club
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as far as i understod jacynth is kino-oko?
Smile! Tomorrow will be worse :) |
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Basilisk
IsraTrance Full Member
Started Topics :
168
Posts :
2984
Posted : Sep 12, 2011 20:53
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I'm not sure if this was mentioned but these days it appears to be important to have a specific label sound, as Parvati, Nano, Zenon, and other successful labels do. This is in complete opposition to the diversity of the major labels in the 1990s; just think of Blue Room or Matsuri, for instance. There were some common threads running through their catalogues but many risky and experimental releases as well. I founded Ektoplazm (the label) with the goal of releasing a very diverse range of psytrance, taking a cue from the old school giants. There is no "Ektoplazm sound", nor do my sets conform to any particular style (my specialty is diversity, mixing between styles instead of within them). This, I have found, is not a great promotional strategy for the Internet era. For whatever reason, psytrance consumers dislike surprises; they want new music that fits previously established parameters in exchange for brand loyalty (e.g. blind purchases, increased prestige). Focusing on a single sound, to me, seems appallingly boring; I couldn't imagine spending year after year promoting small variations on a theme, DJing pretty much the same thing over and over again. But I'm in the minority, I suspect. Organizers want a dependable, standardized product. On some level this seems antithetical to psychedelic culture... but of course it makes good business sense. For this reason, focusing on diversity as a label owner or DJ is not something I would recommend to anyone seeking success in the psytrance world. Specialization, just like networking, appears to be essential to getting anywhere in this scene.
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