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Labels and Promotion.
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aXis
IsraTrance Full Member
Started Topics :
116
Posts :
2562
Posted : Oct 3, 2011 20:59
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Simon posford and infected mushroom are 100% breakthrough crossovers. |
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Basilisk
IsraTrance Full Member
Started Topics :
168
Posts :
2984
Posted : Oct 4, 2011 00:07
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Yeah, but they lost something by achieving that.
The new popular electronic music appeals to this generation's lust for immediacy and instant gratification. Take dubstep, for instance, which in its most commercial form is all about the momentary, the instant of the camera flash, captured and uploaded. Raise your fist in the air and make your bass face!
Trance, in contrast, has always been about stretching the moment into eternity. Long songs and long mixes leading into hypnosis, the suspension of everyday perception and elevation into timelessness. When you make trance that appeals to the masses it almost always loses the qualities that made it trance in the first place. You can't make a radio edit of a trance song (not the kind of trance I'm writing about, at any rate). Trance is not interoperable with the culture of immediacy on which popular success is based.
Shpongle, at least, is a kind of gateway drug into deeper psychedelic culture. Infected Mushroom, with few exceptions, no longer pursues such a path. They can still bang out a good trance tune now and then, however, and I am certainly not above DJing their better works. Still, for the most part, they are dedicated to the captured image (of the band on stage, or posing in a press shot), to the reduction of the eternal into a product that gains traction in mainstream culture.
We are left with a bit of a paradox then... without a popular rejection of mass culture and the need for instant gratification only small-scale success is possible for the authentic trance artist. This wasn't always the case, mind you. Astral Projection is a great example of an act that made it big while releasing actual trance music... but this was long ago, in an age where people generally had longer attention spans. I can't think of any trance artist who has blown up in the last five years without resorting to shorter track times, bigger drops, and the pursuit of immediacy in their music.
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Login
IsraTrance Full Member
Started Topics :
65
Posts :
1707
Posted : Oct 4, 2011 02:44
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Shpongle can be both a gateway since its more open in the spectra of sounds they use and the highly melodic content. At the same time one of the deepest psychedelic music, when you know what it is all about.
In casual meetings with coworkers, new friends, old friends that have no much exposure to psychedelic or edm in general when I present Shpongle's music there is always that "wow" or "this stuff is really different" expresion from people.
When presented to people more involved in more underground genres, from dub, raggae, techno, IDM, etc the first time they listen to shpongle (and since they put more atention to many details) they exclamation is "Man that is some of the psychedelic, deep and incredible well produced music I have heard"
Then you put last Younger brother album and they ask when coldplay realesed a new album XD
 "The dedication to repetition — the search for nirvana in a single held tone or an endlessly cycling rhythm — is one of electronic music's noblest gestures." |
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Maine Coon
IsraTrance Junior Member
Started Topics :
12
Posts :
1659
Posted : Oct 4, 2011 03:54
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Great explanations, Alex!
It probably wouldn't hurt to post it on your Ektoplazm blog too. 
One quick note: the average attention span was way down already at the dawn of psytrance. It's something that happened in my generation, which came of age watching MTV clips (when MTV was still about music). Mid-80s. I agree, it's even worse now because of Web browsing instead of actual reading. And it will get even worse because of Twitter and phone texting. But it was already pretty different in early 90s too.
I didn't watch MTV until I came to the US, and I don't do Twitter and texting. Which is why out of the three of us I am the only child that can still hold a meaningful conversation with my mom. She is the kind of person that can spend half a day in an art museum looking at a single painting. |
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aXis
IsraTrance Full Member
Started Topics :
116
Posts :
2562
Posted : Oct 4, 2011 07:08
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Quote:
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On 2011-10-04 00:07, Basilisk wrote:
Yeah, but they lost something by achieving that.
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MAN thats some shit attitude u have. If u gain something in terms of dollars and satisfaction of publishing ur music and being accepted , i dont see whats wrong ?!
its ur ego ASSSSSuming that they lost. every1s smart not to do something that makes a loss.
if i have to assume thy lost anyhting that wud be their virginity which ofcourse psytrancers are very well equipped with. |
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aXis
IsraTrance Full Member
Started Topics :
116
Posts :
2562
Posted : Oct 4, 2011 07:09
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i mean basilisk runs this whole website that he built in his basement that puts out music for 'FREE'
For me thats enemy number 1 . Deal wit it . |
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aXis
IsraTrance Full Member
Started Topics :
116
Posts :
2562
Posted : Oct 4, 2011 07:10
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when faced wit explanations that divide music into genres and then say oh fuck only this one formula works and oh fuck we are fucked and we can not get better- i smelll corruption.
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aXis
IsraTrance Full Member
Started Topics :
116
Posts :
2562
Posted : Oct 4, 2011 07:11
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Quote:
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On 2011-10-04 03:54, Maine Coon wrote:
Great explanations, Alex!
It probably wouldn't hurt to post it on your Ektoplazm blog too.
One quick note: the average attention span was way down already at the dawn of psytrance. It's something that happened in my generation, which came of age watching MTV clips (when MTV was still about music). Mid-80s. I agree, it's even worse now because of Web browsing instead of actual reading. And it will get even worse because of Twitter and phone texting. But it was already pretty different in early 90s too.
I didn't watch MTV until I came to the US, and I don't do Twitter and texting. Which is why out of the three of us I am the only child that can still hold a meaningful conversation with my mom. She is the kind of person that can spend half a day in an art museum looking at a single painting.
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and that proves ??? lolololololololol. notihng . |
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Basilisk
IsraTrance Full Member
Started Topics :
168
Posts :
2984
Posted : Oct 4, 2011 07:57
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Quote:
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On 2011-10-04 07:08, aXis wrote:
MAN thats some shit attitude u have. If u gain something in terms of dollars and satisfaction of publishing ur music and being accepted , i dont see whats wrong ?!
its ur ego ASSSSSuming that they lost. every1s smart not to do something that makes a loss. |
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Surely you must be trolling 
In case you aren't, do you understand what the concept of a "trade off" is? Something lost, something gained.
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aXis
IsraTrance Full Member
Started Topics :
116
Posts :
2562
Posted : Oct 4, 2011 08:29
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Quote:
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On 2011-10-04 07:57, Basilisk wrote:
Quote:
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On 2011-10-04 07:08, aXis wrote:
MAN thats some shit attitude u have. If u gain something in terms of dollars and satisfaction of publishing ur music and being accepted , i dont see whats wrong ?!
its ur ego ASSSSSuming that they lost. every1s smart not to do something that makes a loss. |
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Surely you must be trolling
In case you aren't, do you understand what the concept of a "trade off" is? Something lost, something gained.
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Well. no troll. just sense.
and thats not wat u meant in that post of urs.
U said it plain outright, they lost . atleast stand by wat u wrote . |
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Xamanist
Xamanist
Started Topics :
49
Posts :
938
Posted : Oct 4, 2011 12:05
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Care for some relaxing tea, aXis?
Sérgio Xamanist
facebook.com/xamanist
soundcloud.com/xamanist |
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Nectarios
Martian Arts
Started Topics :
187
Posts :
5292
Posted : Oct 4, 2011 13:58
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Whilst you guys are still dropping Infected Mushroom as some sort of an example in a thread regarding psy-trance (for fuck's sake).... Parvati Records is selling out on their compilation CDs...in a time where nobody buys CDs...etc...etc.
I wonder what Giuseppe is doing right that others, do not? And although I am not a fan of that kind of music, I think we can all agree that it is not the commercial kind.
Disclaimer: I do not know whether Parvati is pressing 500 CDs or 4000(!), the case in point is that they are shifting physical units, in a time where "apparently" no body is buying CDs(?).
Peace out.
http://soundcloud.com/martianarts |
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PoM
IsraTrance Full Member
Started Topics :
162
Posts :
8087
Posted : Oct 4, 2011 15:09
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they have quality control ,simple as that, if many dont buy music it s cause it dont worht buying it ! why i would buy something i will listen 2 times... while with some labels like parvati i could buy even wihtout listening the sample.. same i was doing with labels like flying rhino and co. |
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Luca@BlueHourSounds
IsraTrance Junior Member
Started Topics :
13
Posts :
163
Posted : Oct 4, 2011 16:43
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I wonder what Giuseppe is doing right that others, do not?
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Giuseppe is probably one of the few that is largely convinced of what he's doing.
Plus, he's delivering psytrance that people likes
most of the time..
In the last few years darkpsy trance, and the forest trance gained a lot of fans,
and Giuseppe had finally his chance to feed the need of that kind of music.
Plus he's professional, present and able to comunicate in a very easy and enthusiastic way.
The more comunicative you are, through the products you're delivering,
the more fans you'll get.
Once you have your small network, your product will work out.
If your network is large and wide spreaded, well.. guess what?
That's why the main acts are 'speaking the message' through their products more than through words.
Getting inspired from the good examples, accepting the changes.. and if Younger Brother now
sounds like Coldplay.. well.. it's understandable! They're musicians..
They need to be modern in order to survive.
And psytrance too.. i'm just guessing how the change in the scene will look like.
Right above my unreal
http://www.bluehoursounds.com
http://soundcloud.com/luca-bluehoursounds |
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Basilisk
IsraTrance Full Member
Started Topics :
168
Posts :
2984
Posted : Oct 4, 2011 18:02
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Quote:
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On 2011-10-04 08:29, aXis wrote:
U said it plain outright, they lost . atleast stand by wat u wrote .
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Nonsense. Read it again.
Quote:
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On 2011-10-04 13:58, disco hooligans wrote:
Whilst you guys are still dropping Infected Mushroom as some sort of an example in a thread regarding psy-trance (for fuck's sake).... Parvati Records is selling out on their compilation CDs...in a time where nobody buys CDs...etc...etc. |
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That's what I meant by "small-scale success". Of course, this all stems from a new angle in the discussion, namely that some acts have "crossover" potential (while Parvati, naturally, does not).
What has Parvati done right? They've been around for a decade, they put out quality releases with regularity, and then almost never ever ever deviate from their set formula. You know exactly what you are getting with every release: top quality darkpsy and forest music with that gelatinous Parvati vibe. No downtempo experiments. Nothing below or above a familiar BPM range. No unpleasant surprises
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