Interesting article on Israeli Music Industry

On 2005-02-16 12:44, darkiller wrote:
I think it refers to worldwide industry
Do find the time to read it.
this is the translation word by word:


Subject:dounlouding music in the internet
Me personly, have never had and will take my public as a criminal, and turn this public I work for into a criminal public, only because the music industry is in a crisis. What I'm saying is that you must not blame the public in any way of this crisis. Therefor,first of all I see this law sujestment (justice claim refered to home internet downloaders) as an embrased initiation that might force the music industry to fit itself to the situation that she, herself created, and later on we'll see exactly how to take responsebility, and how to coup with the real reasons that caused the crisis. I'd like to start with the "VEGAS"(a protest song by Nimrod Lev) singel's opening lines: "It doesn't matter how and when the music and all that refers to it became comercial buisness only. But it did happen, the love of music became marginal, and for most cases does not exist in musical considerations that marketed to the consumer.
For this a friend had told me " Nimrod don't be inocent, why are you talking about love? its not fashionable, it's not a seller.Today the way to sellis with using sex, bring tow half nacked blonds with boobs in a klip and that shall do."

Music industry started to treat it's market as sex consumers, and not as music and art lovers. Like everybody does: in emptiness, valueless, and meaningles ways. But still, love is what evrybody wants and look for. Dispite that they derives us with products threw sex sails.


We published the song "Vegas" as an expirimentthat reveils the real reason for the music's indestry deasis, and as an attempt of uniting forces with the industry co-working units. We did that in order to "call the kid in his name" and reveil real sorce and reason of this problem, for it to be cuered from it's roots, and stop setteling in excuses and accusaitions. For in this modern era, in each sector and seriouse industry, when it becomes non-profitable, experts are being invited to investigate and analize the situation, in order to find a productive solution and get succese back on track. In music industry, accusaitions eventualy were thrown at the downlouding consumer. In that patorn: the consumer is the problem. But then it will never work this way! Insted of taking responsibility, threw realizing that bottom line, it is the music industry whom brought this problem, by "cutting her own branch it sits on". Extrimly easy and childish to throw the responsebility on the public and demand a justice claim against him. - But that would not recover the industry! In "Vegas" we show that all this industry is based on "combinations" ("combi") and personal benifits among the head masters. What was most portruding in our experiment is the fact that you can't unite the industry with the real problem, wich is: the "combi" personal benifits system. All agries that ther is an acute problem against "GALGALAZ" ( one of the most popular radio staitions in Isrel, sponsered by the army) that acts in dictatorship that scripts the terms to a creation braudcasted to public.

-Only you can't sit all problematic factors together in order to create a solution, when evry singel factor makes his own benifits relations and closes quietly the favours of himself and won't do anything for changing the rotten distructive patterns.

In "Vegas" we tried to arouse awareness among the indestry, an educational value battle, and not only basing raiting culture, which is most of industries excuse- this is what the public loves.
No- it's a fact, that is not what he loves. If he had loved this, he would have bought it!
When we were children, we recorded to casets, but we did buy the Album. We wanted a personal contact with the artist for a long time. And back then the industry understood what it can't understand today.That we must have culture heroes. Artists that do not produce by a patterns in which it's true agenda is to take our money. It had a meaning to us. Someone spoke to us through hard times and went with us along the way. We had loyalty and love inside, it all had importance to us.

And "AKUM" (artists help organization) insted of persueing and sueing sitizens have to open a strugle against the cesorship system and the superficiality that the radio leads, co-operating with the record companies. this is also the intres of the record companies to suport the strugle against the radio that dictates us the shalawness, that no one is realy intrested to buy. Insted of investing so much money and resorces on spotting the "criminals" - the public.

So the public you made an enemy and "chuped the branch you sit on"
When I published "Vegas" people told me " What are you doing? you're going out on "GALGALAZ"? you are chuping your branch" But mine is thik as a stem, it is the relations of the love an artist has got to his crowd.

I'm going back for a moment to the time I left the record company, where they told me that I'm beeing murchendised like a bag of soupe.Then I understood, they jeperdise my love relations I'v got with my crowd. So I persisted and eventualy left that company.
I found the way for maintaining this love, it's by giving the crowd my othentics and truth. That is the love for music. Today I feel a lot better, more love and idification whith me even more then my last album which was a great succes for the record company, but not for me, Because, in fact whoever started this exploitation policy were the record companies, with their Dragon contracts and unhumanity towards the artists- nowdays went so far - even by robbering the performance privilages and creator privilages.

So I don't understand the wonder all about record companies. You exploit, this is what you reflect out, and for this you educate. To personal benifits dishonesty "combi system". Then this is what you get for return. what goes around comes around. Why blaming the public, you tought them that it's cool to be a part of this combi. So the public has it's own combi- and for free! Only official bodies has the right to exploit and robber?! When the indivedual does it, you scream, but you don't understand that this crowd is the only one who has the power. "GALGALAZ" and all braudcasters try to rip him off insted of giving him the real service he deservs, ofcours the record companies co-oporaite. But no one makes money out of this, it's not profitable, and you can't get the public's money by force. You can not make the public to listen to none-qualety products that are especialy produced for their pocket.
Who realy loves art, and I'm not spiking about marginal artists, doesn't hang a fake "Mona Lisa" in his living-room. - That is not a great combi. But there is no value for music, no love for artists, the love that makes us, as consumers to want to buy the Album, to keep for many years, cause it has it's value, even if we radio taped it or downlouded MP3, we want the wraping, the words, the picturs. To know that we have a real relation with the artist we love.
Insted of this there is cheapness of inferior, and meaningless products that changes in killar hurry. Today it's the one with the silicon, tomorow she'll be replaced by another one with boobs that now she's 17 and when she's old, her too will be replaced.
All these aventualy are being sold to the public, and not realy the music. You can't sell bathingsuit and an Album. The consumer will buy the bathingsuit and the music he'll downloud, quick if posible.
We are clearly not a wealthy contry. Jentelmen, most of the population don't have money, and the bathingsuit you can't internet-dowloud. Tomorow he will earace the momentary hit from the hard disc and downloud a new one. Cause there is no love here, Only fashion, No art anymore, Only brands. So how all these industry bodies dare to claim about somthing they created? - You created this situation and now you will solve it. And while you're trying to solve this, do it gently, so you won't aventualy find out you've got no crowd by the end of the procese.

And about the law-
Sometimes the law is right, but not smart. You should always make an efford to find the Root of the problem, and not by using only cosmetic treatment to make it look better. By this way, nothing can be solved. First of all, in order to coupe with this problem, all of these bodies of industry must admite that they created this problem.

I'l give you an exampel that reflects the exact denial policy. -we came with "Vegas" story to a journalist in the music industry, This is what he told me: " Listen, it's briliant, realy big story, But they won't let me publish it, The newspaper I work for holds stocks of one of the record companies." This is the combi! And it stands befor the cuere, and befor the public's benifets.

So we have to deside that "combis" don't go anywhere healthy. And maybe someday they will realy deside here in the industry that they want to solve and cuere this problem.
But until then, I tell my crowd that in any chance and time, they can downloud my metirial, and do with it what they want. And this is the place to seporate sivirly bitween downloud syndrom And pirats, who are criminals, in my opinion, who makes money on the artists backs.

You know, not for nothing they call it spiritual possesions, Cause when you take the spirit out of the issue, ther is nothing left in it. You can not hold these possesions by hand, and you can't keep it otherwise then by love and values education.