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Insight from the world of business for psy

braininavat


Started Topics :  5
Posts :  233
Posted : Mar 4, 2010 15:08
Quote:

On 2010-03-04 08:08, the daleks wrote:
and I'm thinking of Pink Floyd, Hendrix, the Doors, etc all of them transcended genres, and did their own thing even if it was against the grain. in electronic music today i think it is really against the grain, but needs to be done. already there is too much 'packaging and labelling'



As if floyd, hendrix and the doors though didn't have massive packaging and labelling of their "art"...I love floyd but even before I really started listening to them I knew half the Wall by heart because the classic rock station here still plays 5 floyd songs 7 days a week and has for 30 years.
There is nothing even ball park to that going on in electronic music.
Half the posters on this board are "released artist"..yet no one has tried to blast their music into my head even though you can't ask for better targetted marketting than posters on this board.
Psy "artists" here believe so little in their art they can't be bothered to buy advertisement space at the top of this forum...besides what looks like all but two guys...BPM, which I have no idea what the advert is trying to say since its in hebrew and some cloud album that you can't even read the text anyway.
Ahh boo hoo, you have to spend money on marketting when your trying to sell a product. Of course its always easier to have pseudo intellectual discussions on "problems" of why no one is buying your product or pie in the sky art theory delusions that if you build something pretty enough people will flock to it..things just don't work that way in reality.
Colin OOOD
Moderator

Started Topics :  95
Posts :  5380
Posted : Mar 4, 2010 19:28
Like I said, music =/ business.
Selling music = business.           Mastering - http://mastering.OOOD.net :: www.is.gd/mastering
OOOD 5th album 'You Think You Are' - www.is.gd/tobuyoood :: www.OOOD.net
www.facebook.com/OOOD.music :: www.soundcloud.com/oood
Contact for bookings/mastering - colin@oood.net
the daleks
The Daleks

Started Topics :  34
Posts :  584
Posted : Mar 5, 2010 09:37
@braininavat

yes, of course promotion is key, but i wasnt talking about the 80s when all of their music was alreay institutionalized into rock monsters, i was talking about when they started to get popular, it was because they went against the grain

you have to promote, thats a given.. if nobody knows about it no on will come either, but what your saying is kinda putting a musician/artist in the same as a label or promoter, when they are all different hats/roles.

again Colin says it well.

you seem a little angsty though, maybe i did too, i'm just trying to encourage people if they are upset with the system then to do their own thing, hence if you do something (and people know about it) they will most likely come. if it is innovative, and people like it, then it will grow           Gamma Riders EP out now on iTunes and Amazon.com!

The Daleks : www.myspace.com/thedaleksupreme
A-Boys : www.myspace.com/akibaboys
braininavat


Started Topics :  5
Posts :  233
Posted : Mar 5, 2010 14:44
Quote:

On 2010-03-05 09:37, the daleks wrote:
@braininavat

again Colin says it well.




meh.."angsty" is what teenagers that pushed NIN albums in the 90s were about..I prefer the term "lazy" at this point...
OOOD/Voice of Cod is some guy i kind of remember from the 90s but have never heard a single note from him and all you young guys kiss his ass on here like sheep. Yea that has worked out well for ya...
If you want to astound people then cut off the art theory bullshit and do it..no one is stopping you beyond yourself...
Beyond that who gives a fuck what you do.
Has nothing to do with "business"...Clearly though if you make music, Lady Gaga knows something about business that .5 the board with their name in blue does not.
Colin OOOD
Moderator

Started Topics :  95
Posts :  5380
Posted : Mar 5, 2010 17:18
Quote:

On 2010-03-05 14:44, braininavat wrote:
If you want to astound people then cut off the art theory bullshit and do it..no one is stopping you beyond yourself...


Exactly my point. Thanks           Mastering - http://mastering.OOOD.net :: www.is.gd/mastering
OOOD 5th album 'You Think You Are' - www.is.gd/tobuyoood :: www.OOOD.net
www.facebook.com/OOOD.music :: www.soundcloud.com/oood
Contact for bookings/mastering - colin@oood.net
bukboy
Hyperboreans

Started Topics :  40
Posts :  803
Posted : Mar 7, 2010 13:30
The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.
George Bernard Shaw
Inner Demon


Started Topics :  6
Posts :  321
Posted : Mar 7, 2010 14:44

Thanks for the lesson in Darwinism and the utterly basic insights into the workings of market economy. You still haven't provided a single shred of argumentation towards WHY a music scene such as psy would need to adapt to its surroundings in order to survive. Enjoying music is not a business venture.

A type of music's characteristics is after all what makes it distinguishable as a genre. Change too much, and its become something else. Speaking for myself I like it just for what it is. If I hadn't, I'd be listening to something else. The great old tracks haven't lost any of their magic to me.

Do you have a point, and if so can you please try to express it more clearly?
bukboy
Hyperboreans

Started Topics :  40
Posts :  803
Posted : Mar 8, 2010 09:42
Inner Demon -

I suppose the psy scene has to change because:

1) Its old and boring and people are leaving. (at least from my perspective)
2) It doesn't attract new customers because they have more novel and therefore attractive options. (from people who actually do make new stuff)

It all comes from doing one thing really well and excluding wisdom from the rest of the industry.

Its just fundamentally not sustainable. And the reason for this is the gigantic mammoth resistance to change.

Is that the ideology of this scene? That its already perfect and requires nothing more?
Psynaesthesian
IsraTrance Junior Member

Started Topics :  30
Posts :  557
Posted : Mar 8, 2010 11:53
Quote:

On 2010-03-04 19:28, Colin OOOD wrote:
Like I said, music =/ business.
Selling music = business.




Very well said ....

the art and business aspects are two different arenas and each has it's own specializations.

I am interested to know what the artist looks for in his choice of promoters/ managers to handle the business side of things for him/her.

how can the right choices be made without having to thoroughly learn the ropes of the business aspect of the industry?

b'om!
          "... b'om ..."
the daleks
The Daleks

Started Topics :  34
Posts :  584
Posted : Mar 10, 2010 04:50
Quote:

On 2010-03-05 14:44, braininavat wrote:

Lady Gaga knows something about business that .5 the board with their name in blue does not.




yeah, she can show her camel toe nicely! that always seems to work, as Madonna proved early on...           Gamma Riders EP out now on iTunes and Amazon.com!

The Daleks : www.myspace.com/thedaleksupreme
A-Boys : www.myspace.com/akibaboys
dreadieg
IsraTrance Junior Member

Started Topics :  49
Posts :  478
Posted : Mar 17, 2010 21:26
Quote:

On 2010-03-08 09:42, bukboy wrote:
Inner Demon -


1) Its old and boring and people are leaving. (at least from my perspective)
2) It doesn't attract new customers because they have more novel and therefore attractive options. (from people who actually do make new stuff)





i don't fully understand this. i'm in the middle of building a scene, and it's going quite well.
the only resistance to change i've seen in the scene is the older crowd getting all pissy with people like me cause i don't book goa or slower psytrance DJs.

maybe psytrance in your area isn't as big cause you aren't out throwing parties?
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