Maine Coon
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Posted : Mar 21, 2014 17:24:13
Help me out a bit here, maybe I am out of touch with the latest-greatest...
What exactly is this term supposed to mean?
"We upsample every sound to 512 bit / 800 kHz format, produce our tracks on a Cray supercomputer, then dither them back to 16 bit / 44 kHz using ultra-super-pupper secret algorithms loaned from NSA - and only then burn it all onto a CD for your listening pleasure"
Something like that?
Is it like "We are sorry our music still sounds like sqweaking of a still-born plastic doll - but look at all the cool technology we used to produce it!"
Am I missing something here?
ocelot
ocelot
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Posted : Mar 21, 2014 17:49
Maine Coon
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Posted : Mar 21, 2014 18:09
For the sake of all the supercomputer facility sysadmins, I hope you are right.
The long "technical" explanation was just my guess, of course. I have not seen such ridiculous claims anywhere (yet ).
But I've seen the words "HD Music" or "HD Sound" in more than one place (CD covers), which makes me think at least some people take it seriously. Maybe marketing consultants laugh at this during their water cooler chats, but they probably keep a straight face when pitching this gimmick to the rest of the world.
Suloo
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Posted : Mar 21, 2014 19:57
Quote:
On 2014-03-21 17:24:13, Maine Coon wrote:
and only then burn it all onto a CD for your listening pleasure"
Jede
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Posted : Mar 24, 2014 12:54
Marketing ..
Besides, it just smells of plastified full-on and md-coke prog. - hah, not the A-Lot sort, of course.
Tommy The Bat 4:06 "Please, tell them. That I am God."
".. -Hmmmh?" (ahhaha, good one)
https://tinyurl.com/99mlwgo 42 ~ Love is the Answer
Maine Coon
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Posted : Mar 24, 2014 18:16
"...And for just $9.99 extra we will also dip your CD in St. Jorgen's tears."
Yes, I understand it's a marketing gimmick. Just wondering what the marketers (or gullible consumers) imagine it may mean. CD audio is CD audio, no? So, other than imagining a super-secret DAW run on Cray, I don't know what else can come to one's mind after reading "HD Music".
Aaron, don't worry. Producers, whose music has its own merit, will not have to invent a competing gimmick. Much like good managers don't have to speak in nonsense "business slang". Whenever you hear somebody "leveraging core competences to provide enterprise solutions", you know the guy is not worth even the rolling chair he sits on.
Suloo
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Posted : Mar 24, 2014 20:47
).
