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everything would be much easier if...
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Adigroovy
IsraTrance Junior Member
Started Topics :
24
Posts :
1647
Posted : Jun 23, 2010 17:56
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On 2010-06-23 17:50, Ascension wrote:
I would think most labels have a good idea of how many cds theyll sell, so why not print a limited batch of cds and put it for sale online? Seems to me like the whole "limited" stamp encourages more people to buy (cds, tickets for parties, other commercial sales), which would help the label to actually sell all the cds printed, but still be able to make money on the release through digital sales.
Anyone tried this? It seems like most labels are trying to do what they can to minimize losses while pulling in a profit, rather than expecting to sell higher quantities, maybe this is one way?
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yep Parvati is already doing like this, and the latest releases all sold out 
  to use your head you have to go out of your mind |
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Ascension
IsraTrance Full Member
Started Topics :
170
Posts :
3642
Posted : Jun 23, 2010 18:33
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Yeah, I don't know what other labels think- find a model that works and use it (obviously this doesn't mean they'll succeed, but chances are better). Seems like other labels just start up expecting to survive using old business models that obviously don't work. http://soundcloud.com/ascensionsound
www.chilluminati.org - Midwest based psytrance group |
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Serag
IsraTrance Junior Member
Started Topics :
34
Posts :
351
Posted : Jun 23, 2010 19:02
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Yes , i mean for example: how can you sell a digital release in partys?
How can you offer it promote it and make people buy it when u are on the road?
In fisical stores?
FOr example osom parvati tantrum noise poison etc this labels still make cds..
and also sell digital but still cd are coming.
so the combination may be the solution? |
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V3NOM
Inactive User
Started Topics :
131
Posts :
2234
Posted : Jun 24, 2010 03:37
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I'm pretty sure that some of the bigger labels in this scene could afford to combine resources and do a bit of serious market research.
The basicd:
1. How many people buy cd's?
w. How many buy digital?
Results would come back, and say it averages 500ppl buy cd and 1000 buy digital.
Then a label could put out 500 limited cd's and then make digital available for the majority or vice versa.
I think gimmicks like big booklets/bonus download etc. has limited value as it adds costs which are already hurting.
I have also always thought giving away a cd or dj mix to guests who buy tickets to a label event is a wicked idea for promotion of said label/artists.
I also think this scene is in a bit of denial about how much a professionally mixed CD or live cd can do.
This scene seems to sometimes have a very negative attitude to both Dj's & live performance, and this is also from recent gigs i made an effort to go to in the two months... and it makes me wonder if we don;t just want a 12 CD player on all night?
Mostly this scene just needs direction which is missing in a very big way.
I hate you, you hate me, we are all so hap hap happy! |
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Login
IsraTrance Full Member
Started Topics :
65
Posts :
1707
Posted : Jun 24, 2010 08:22
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Quote:
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On 2010-06-23 19:02, Serag wrote:
Yes , i mean for example: how can you sell a digital release in partys?
How can you offer it promote it and make people buy it when u are on the road?
In fisical stores?
FOr example osom parvati tantrum noise poison etc this labels still make cds..
and also sell digital but still cd are coming.
so the combination may be the solution?
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In the long run, all will go digital, people downloading and dj's are burning their cd's.
If you want to give away any physical media it will be nice to sell a usb memory(with today cost of small usb it is easier).
For prmo you can give away a Plastic or paper card (like presentation ones) with an url where people can download the music.
"The dedication to repetition — the search for nirvana in a single held tone or an endlessly cycling rhythm — is one of electronic music's noblest gestures." |
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Beat Agency
IsraTrance Full Member
Started Topics :
53
Posts :
1752
Posted : Jun 24, 2010 11:20
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Quote:
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On 2010-06-24 03:37, V3NOM wrote:
I'm pretty sure that some of the bigger labels in this scene could afford to combine resources and do a bit of serious market research.
The basicd:
1. How many people buy cd's?
w. How many buy digital?
Results would come back, and say it averages 500ppl buy cd and 1000 buy digital.
Then a label could put out 500 limited cd's and then make digital available for the majority or vice versa.
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Your numbers are dead wrong (even if they are examples).
Sales would be more like this:
CDs: 150-2o0
Digital sales: Max. 200 downloads.
This is an average Joe's label(not the very few big labels).
The bigger labels would never reach 1000 downloads. Max 300-400.
On the contrary of what many seem to think digital downloads is not that popular YET. It will be but especially this scene is very slow to realize new opportunities. labels hang on to old washed out business models and those who do buy music (a low percentage of the whole scene) have not yet fully understood the beauty of digital downloads.
www.beatagency.dk |
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Serag
IsraTrance Junior Member
Started Topics :
34
Posts :
351
Posted : Jun 24, 2010 13:34
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I agree that digital is the way cause:
u dont pollute
u dont spend money
music should be appreciated for its beauty not for anything else
music is intangible
is faster to deliver no shipping
BUT
not everybody have computer or life in front of computer
car stereos have no good usb ports (not very reliable)
still CDJS are for cd or maybe i dont know is there any usb CDJS?
is nice to travel and sell ur music or give it to any person without concerning if this person has or not ipod.
IS always nice to see the art and trip on it while u hear the cd
the cd is a storage device that will last for ever (in case u break ur ipod )
and also u can write a lot of information on the booklet that say who mastered, authors, labels profiles etc...
i dont know what is the path labels should take both sides have cons and pros.
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Ascension
IsraTrance Full Member
Started Topics :
170
Posts :
3642
Posted : Jun 24, 2010 16:45
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Quote:
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On 2010-06-24 08:22, Login wrote:
Quote:
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On 2010-06-23 19:02, Serag wrote:
Yes , i mean for example: how can you sell a digital release in partys?
How can you offer it promote it and make people buy it when u are on the road?
In fisical stores?
FOr example osom parvati tantrum noise poison etc this labels still make cds..
and also sell digital but still cd are coming.
so the combination may be the solution?
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In the long run, all will go digital, people downloading and dj's are burning their cd's.
If you want to give away any physical media it will be nice to sell a usb memory(with today cost of small usb it is easier).
For prmo you can give away a Plastic or paper card (like presentation ones) with an url where people can download the music.
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I think promo stuff at parties should always be cds. You should want the people taking them to want to listen to it on their ride back from the party and leave it in their car for continued listening. USB is nice because it'd be easy to put in your pocket, but also easier to lose. Some people might forget about what the usb even is since it wouldn't have a label like a cd. From my experience I get more involved with the music I get at parties that's on a cd rather than music I get on a usb- and I'm pretty much always in front of a computer.
You can also write a website address on a cd (skipping the need for business cards). If doing usb, you could save a link in there too. Seems like a usb would be an easier thing to forget about (think about how music get buried in your music folders) and the ultimate goal should be to remind that person about a label/artist/dj's music and hopefully get them to purchase some.
I guess it really depends on which medium would generate the most traffic to a website- being the whole point of improving sales. Info on a usb can be shared easier online (and having a link in a folder right on your computer is easier to click on than typing a url written on a cd) since you wouldn't have to rip it from a cd, but I would think a CD would get listened to more.
http://soundcloud.com/ascensionsound
www.chilluminati.org - Midwest based psytrance group |
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supergroover
IsraTrance Junior Member
Started Topics :
39
Posts :
1505
Posted : Jun 24, 2010 20:37
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On 2010-06-24 11:20, Beat Agency wrote:
Sales would be more like this:
CDs: 150-2o0
Digital sales: Max. 200 downloads.
This is an average Joe's label(not the very few big labels).
The bigger labels would never reach 1000 downloads. Max 300-400.
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This is really low. I thought it would be at least double that. If you only sell 150 cd's you really arent putting any effort in selling the cd at all.
We released a chill out cd and even that only sold 350 through distribution. We sold another 350 ourselves in the shop that released it.
soundcloud.com/supergroover |
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Beat Agency
IsraTrance Full Member
Started Topics :
53
Posts :
1752
Posted : Jun 24, 2010 22:26
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Quote:
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On 2010-06-24 20:37, supergroover wrote:
Quote:
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On 2010-06-24 11:20, Beat Agency wrote:
Sales would be more like this:
CDs: 150-2o0
Digital sales: Max. 200 downloads.
This is an average Joe's label(not the very few big labels).
The bigger labels would never reach 1000 downloads. Max 300-400.
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This is really low. I thought it would be at least double that. If you only sell 150 cd's you really arent putting any effort in selling the cd at all.
We released a chill out cd and even that only sold 350 through distribution. We sold another 350 ourselves in the shop that released it.
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Not true at all! You can pour money into promotion and do a great promotion job and still sell nada.
But lets face it the scene want fast stereotype music. And quantity over quality  There's something wrong when music under 145 Bpm sell very small amounts compared to 145+
My point is there's not really room for experimentation and creativity. The chill-out scene is a different issue!
www.beatagency.dk |
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Remy [POF]
Principles Of Flight
Started Topics :
48
Posts :
509
Posted : Jun 24, 2010 23:01
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The difference between Chillout CD's and Dancefloor oriented CD's is that in Chillout the sells don't stagnate you can still sell CD's up till 3 years after it's been released, when it's a dancefloor oriented album don't be except to sell any copies 6 months after it's been released, you sell 95% of all that you will sell in the first 3 months.
On 2011-03-08 23:13, moki wrote:
listening only to free music is like having the free possibility to satisfy yourself with thousends of different free sexual acts. |
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Login
IsraTrance Full Member
Started Topics :
65
Posts :
1707
Posted : Jun 25, 2010 01:32
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On 2010-06-24 13:34, Serag wrote:
still CDJS are for cd or maybe i dont know is there any usb CDJS?
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they are coming in force, all pioneer line now supports usb connections(excepto cdj 200), also dennon, numark etc. With so many people using laptops it is the way to go.
But I think the big question realy is: how I can made people demmand to see me and listen to my music at parties?
"The dedication to repetition — the search for nirvana in a single held tone or an endlessly cycling rhythm — is one of electronic music's noblest gestures." |
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supergroover
IsraTrance Junior Member
Started Topics :
39
Posts :
1505
Posted : Jun 25, 2010 02:11
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How about the compact stick? Did it die a slow death already?
soundcloud.com/supergroover |
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V3NOM
Inactive User
Started Topics :
131
Posts :
2234
Posted : Jun 25, 2010 05:56
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Quote:
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On 2010-06-24 11:20, Beat Agency wrote:
Quote:
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On 2010-06-24 03:37, V3NOM wrote:
I'm pretty sure that some of the bigger labels in this scene could afford to combine resources and do a bit of serious market research.
The basicd:
1. How many people buy cd's?
w. How many buy digital?
Results would come back, and say it averages 500ppl buy cd and 1000 buy digital.
Then a label could put out 500 limited cd's and then make digital available for the majority or vice versa.
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Your numbers are dead wrong (even if they are examples).
Sales would be more like this:
CDs: 150-2o0
Digital sales: Max. 200 downloads.
This is an average Joe's label(not the very few big labels).
The bigger labels would never reach 1000 downloads. Max 300-400.
On the contrary of what many seem to think digital downloads is not that popular YET. It will be but especially this scene is very slow to realize new opportunities. labels hang on to old washed out business models and those who do buy music (a low percentage of the whole scene) have not yet fully understood the beauty of digital downloads.
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Hence why I have also said the scene needs more direction & a clean up so that joe blow labels disappear...
And also the figures were pulled out of my rectum, I never said I was using the real thing.
It was based on people I know who work in the music industry who stated that right now digital sales almost double cd sales
I hate you, you hate me, we are all so hap hap happy! |
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Serag
IsraTrance Junior Member
Started Topics :
34
Posts :
351
Posted : Jun 25, 2010 08:28
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USB polute more than a cd i think... more plastic more circuits etc.. so better cd in this case... |
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